Marketing & Operations Lead, SEA

Sony Music Entertainment China Ltd.; Manila, Hinoba-an; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Global community

Modern office environment

Professional growth and development

Social impact, diversity, equity and p

Diversity and inclusion initiatives

Job summary

Sony Music Entertainment China Ltd. in Manila is seeking a dynamic Marketing and Operations Executive to build and optimize the processes, technology and data of the International Marketing team in South East Asia, enabling creative work and efficiency across the region.

You will define KPIs, lead data reporting from DSPs, coordinate cross-regional teams, and drive continuous improvement to campaigns and budgets. This role blends strategy, operations and analytics within a global music company.

Qualifications

• Experience in marketing, marketing ops/program management in a creative industry, including building and optimizing processes and systems.
• Know how on global release procedures and processes.
• Practical creative experience such as videography/filming and editing/photography/animation/design - a plus but not essential.
• Well-versed of SEA markets music culture and it's customer behaviours.

Responsibilities

• Guide the marketing reporting strategy to ensure the marketing team has timely, accurate and relevant data and insights to build, execute and monitor campaigns.
• Lead the collation, reporting and tracking of data from DSPs and other platforms, produce insights, and build and maintain reports to share with the broader marketing team on a weekly basis.
• Define relevant KPIs to track performance by DSP and other relevant platforms, at the territory and aggregate level.
• Interrogate data and use it to identify trends and propose actions to the wider marketing team and other stakeholders when relevant.
• Lead post- campaign analysis to determine campaign performance and determine lessons learned and actionable insights for future marketing efforts.
• Enhance campaign operations and marketing processes across International Marketing by standardising best practices, automating workflows, and improving collaboration between local and regional teams.
• Actively participate in campaign planning activities, including but not limited to defining the marketing objectives for each campaign, creating and managing project plans with clearly defined deliverables and resources, defining success criteria and KPIs and providing insights to inform campaign activities.
• Coordinate workstreams and dependencies, track and communicate progress, identify obstacles, and ensure they're addressed.
• Ensure marketing campaigns are executed according to the agreed plan and budget, and flag potential risks and issues on time.
• Optimize international marketing processes in the region to enable the team to grow, scale and deliver the expected revenue.
• Work with the broader marketing team and finance to define campaign budgets and manage the day-to-day tracking of marketing budget spend across all teams.
• Work with the wider marketing team to support critical activities through a set of standard marketing reports (weekly, monthly, quarterly and by half year).

Job description

Sony Music Entertainment China Ltd. in Manila is seeking a dynamic Marketing and Operations Executive to build and optimize the processes, technology and data of the International Marketing team in South East Asia, enabling creative work and efficiency across the region.

You will define KPIs, lead data reporting from DSPs, coordinate cross-regional teams, and drive continuous improvement to campaigns and budgets. This role blends strategy, operations and analytics within a global music company.