SEA Marketing & Operations Lead

Sony Music Entertainment; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Sony Music Entertainment is seeking a dynamic Marketing and Operations Executive to join the International Marketing team in South East Asia. The role focuses on building, implementing and improving processes, technology and data to enable the team to create, operate efficiently and deliver value to the region and artists.

You will lead reporting strategy, collect data from DSPs and platforms, define KPIs, and drive campaign planning and optimization across SEA markets.

Qualifications

• Marketing operations or program management experience.
• Experience in building and optimizing processes and systems.
• Ability to produce timely data insights and dashboards.

Responsibilities

• Guide the marketing reporting strategy with timely data and insights.
• Lead data collection and reporting from DSPs and platforms, generating weekly insights.
• Define KPIs to track campaign performance by DSP and territory.
• Interrogate data to identify trends and inform stakeholders.
• Lead post-campaign analyses to capture lessons and influence future campaigns.
• Enhance marketing processes by standardising best practices and automating workflows.
• Coordinate planning activities with clear deliverables, resources and success criteria.
• Ensure campaigns run on plan and budget, flag risks early.
• Work with finance to define campaign budgets and track spend.

Skills

Marketing ops

Program management

Data analysis

Job description

Sony Music Entertainment is seeking a dynamic Marketing and Operations Executive to join the International Marketing team in South East Asia. The role focuses on building, implementing and improving processes, technology and data to enable the team to create, operate efficiently and deliver value to the region and artists.

You will lead reporting strategy, collect data from DSPs and platforms, define KPIs, and drive campaign planning and optimization across SEA markets.