Role Overview
The Public Relations Manager supports ReelShow's brand communication, media relations, and influencer engagement. The role ensures that ReelShow's messaging remains clear and consistent while building relationships with media representatives, influencers, creators, and community partners
Key Responsibilities
- Maintain consistent brand messaging across press materials, campaigns, events, and public communications.
- Help ensure that ReelShow's tone, key messages, and brand identity are properly represented.
- Write and distribute press releases, media announcements, company updates, and event information.
- Create and regularly update ReelShow's media kit, company profile, press materials, and spokesperson information.
- Build relationships with journalists, publications, media organizations, influencers, and creators.
- Coordinate media interviews, press coverage, influencer collaborations, and promotional opportunities.
- Research and contact influencers or creators who align with ReelShow's brand.
- Assist in identifying influencer-owned content, likeness, or intellectual property suitable for collaboration.
- Coordinate IP, likeness, and content opportunities with the Head of Partnerships and appropriate internal teams.
- Prepare influencer briefs, outreach messages, talking points, and campaign guidelines.
- Monitor media coverage, influencer posts, public mentions, and audience feedback.
- Maintain records of media contacts, influencers, conversations, deliverables, and collaboration opportunities.
- Support ReelShow events, university caravans, workshops, competitions, screenings, and community activities.
- Prepare basic weekly and monthly PR and influencer activity reports.
Qualifications
- Bachelor's degree in Communications, Marketing, Public Relations, Media, or a related field is preferred.
- Fresh graduates and candidates with up to two years of relevant experience are welcome.
- Strong written and verbal communication skills.
- Basic knowledge of press releases, media kits, brand messaging, and social media.
- Comfortable communicating with journalists, influencers, creators, and organizations.
- Organized, proactive, professional, and able to manage follow-ups and deadlines.
- Willing to learn about intellectual property, likeness rights, content permissions, and collaboration agreements.
- Interest in entertainment, filmmaking, digital content, and creator communities
Key Performance Indicators
- Consistency and quality of ReelShow's public messaging
- Press releases and media materials completed on time
- Media, influencer, and creator contacts established
- Media coverage and collaboration opportunities generated
- Timely completion of follow-ups and campaign deliverables
- Accuracy of media and influencer recordsCompletion of weekly and monthly reports
ROLE FOCUS
Clear brand messaging, consistent public communication, stronger media relationships, and organized influencer coordination for ReelShow's campaigns, programs, and events.