About the role
The Program Sales Officer will turn opportunities into business growth and help more learners access quality education and professional training. You will drive B2B and B2C sales across programs by working closely with universities, schools, higher education and training providers, and private organizations to understand their needs and present relevant solutions.
Key responsibilities
- Generate leads and win new clients by identifying and converting prospective schools, universities, companies, and other institutions into active clients and partners
- Achieve and exceed sales targets by driving sales and student enrollment across assigned programs, including Nursing, Allied and Community Health, and STEM
- Conduct engaging sales presentations and product demonstrations to key stakeholders in schools, universities, companies, and other institutions
- Communicate the value of programs and learning solutions to education heads, academic leaders, and corporate decision-makers
- Participate in sales planning, kick-offs, and performance reviews
- Monitor sales pipelines, conversion rates, and enrollment progress
- Recommend actionable strategies based on market trends, the education landscape, and the competitive environment
- Establish relationships with key decision-makers across public and private education providers, higher education institutions, training providers, and corporate organizations
- Work seamlessly with internal Program Managers and Program Support teams to ensure programs are delivered according to agreed-upon scope, pricing, timelines, and client commitments
About you
- At least 5 years of experience in sales, business development, or account management, preferably in EdTech, educational sales, professional training, or related industries
- Proven track record of exceeding sales targets and acquiring new clients
- Experience selling programs, services, or solutions to academic institutions, higher education and training providers, government agencies, or private organizations
- Strong network within public and private education sectors is an advantage
- Demonstrated ability to manage complex sales cycles, develop sales plans, negotiate commercial terms, and engage key decision-makers
- Strong presentation, communication, negotiation, and relationship-management skills
- Confidence in conducting sales presentations and product demonstrations
- Knowledge of the education sector, online learning platforms, curriculum frameworks, and academic calendars
- Strategic and entrepreneurial mindset, with the ability to translate sales insights into program-based action plans and measurable business results
- Willingness to conduct field visits, attend client meetings, and build relationships with institutional partners