Product Marketing Lead, Brand Protection & Authenticity

Amazon; Hinoba-an; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Amazon is seeking an Associate Manager - Product Marketing to independently own our most important brand-facing authenticity initiatives — from strategy through execution and measurable business impact. You will set go-to-market and adoption roadmaps for authenticity and serialization programs, build campaigns across the funnel, and define dashboards to track enrollment, adoption, and retention.

This is a high-visibility, owner-driven role that partners with cross-functional teams to defend

Qualifications

• 2+ years of professional non-internship marketing experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience in a marketing role.

Responsibilities

• Own marketing initiatives for brand protection and authenticity programs end to end.
• Design ABM programs targeting high-value brands and segments.
• Own the full marketing funnel — awareness, lead generation, enrollment, activation, retention.
• Build lifecycle and nurture programs (email, social, webinars, onboarding journeys).
• Lead go-to-market strategy for major new feature launches and programs.
• Define metrics, dashboards, and mechanisms to measure program health and report to leadership.
• Develop content and thought-leadership strategies (case studies, playbooks, webinars, events).
• Establish best practices and mentor peers to raise the bar across the org.

Skills

Marketing experience

Tools

Excel

Tableau

WordPress

Drupal

Joomla

Job description

Amazon is seeking an Associate Manager - Product Marketing to independently own our most important brand-facing authenticity initiatives — from strategy through execution and measurable business impact. You will set go-to-market and adoption roadmaps for authenticity and serialization programs, build campaigns across the funnel, and define dashboards to track enrollment, adoption, and retention.

This is a high-visibility, owner-driven role that partners with cross-functional teams to defend