Product Marketing Lead

LONDON OUTSOURCED; Metro Manila; Remote; PHP 900,000 - 1,200,000; Full time

Job summary

Care & Bloom seeks a Product Marketing Lead to own end-to-end product launches from Philippines-based remote work. You will craft product sheets, copy, image assets, and timelines while coordinating across social, email marketing and creative teams to ensure timely launches.

Lead execution with strong English copy, attention to detail, and a proactive collaboration with senior leadership. This role reports directly to the CEO and supports multiple brands.

Qualifications

• Experience in product launches, marketing coordination or project management for DTC or e-commerce brands.
• Experience working with international brands or teams (US, UK, Australia or similar).
• Excellent written English, including researched product copy for native English-speaking customers.
• Strong organisation and attention to detail: you track every deliverable and nothing slips.
• A good creative eye: you know when an asset looks right and when it doesn’t.
• Confidence working directly with senior leadership and managing deadlines across several teams.

Responsibilities

• Plan and run product launches end to end.
• Own the launch playbook: product sheets, copywriting, image assets, email strategy, one-pagers and timelines.
• Coordinate launch execution across social media, email marketing and creative teams.
• Research products and prepare decks for each launch.
• Make sure every launch has the right assets ready before go-live.
• Run multiple launches at once without dropping quality.

Skills

Excellent English

Detail oriented

Creative eye

Stakeholder management

Tools

Shopify

Klaviyo

Notion

Asana

ClickUp

Monday.com

AI tools

Job description

Product Marketing Lead

Remote (Philippines) | Full Time | Individual Contributor

London Outsourced is a specialist contracting firm with teams across Europe and East Asia, placing senior talent in Sales and Marketing roles. We’re hiring for this position on behalf of our client, Care & Bloom.

About Care & Bloom

Care & Bloom launches and scales consumer health brands. Its portfolio includes Hello Nancy and Biird, and its team has experience building IM8, CASETiFY and Peak21. Across its sexual‑health brands, Care & Bloom reports more than one million customers and nine‑figure revenue. The group works across Hong Kong, Shenzhen, London and San Francisco.

You’ll work directly with the CEO on a pipeline of more than 40 product launches. This is a hands‑on opportunity to make sure each launch has the right story, assets and plan to reach customers.

The Role

You’ll plan and run product launches end to end. You’ll own the launch playbook: product sheets, copywriting, image assets, email strategy, one‑pagers and timelines. You’ll coordinate across social, email marketing and creative teams so everything ships on time.

What You’ll Do

• Own product sheets, one‑pagers, copy, image galleries and launch timelines.
• Coordinate launch execution across social media, email marketing and creative teams.
• Research products and prepare decks for each launch.
• Make sure every launch has the right assets ready before go‑live.
• Run multiple launches at once without dropping quality.

You Must Have

• Experience in product launches, marketing coordination or project management for DTC or e‑commerce brands.
• Experience working with international brands or teams (US, UK, Australia or similar).
• Excellent written English, including researched product copy for native English‑speaking customers.
• Strong organisation and attention to detail: you track every deliverable and nothing slips.
• A good creative eye: you know when an asset looks right and when it doesn’t.
• Confidence working directly with senior leadership and managing deadlines across several teams.

Strong Advantage

• Product launches in beauty, wellness, health or personal care.
• Experience with Shopify, Klaviyo or similar e‑commerce and email tools.
• Project management tools such as Notion, Asana, ClickUp or Monday.com.
• Regular use of AI tools for research, copy or workflow.