FTA : Director of Marketing (Remote)

Marketect Media; Manila; Remote; PHP 446,000 - 670,000; Full time

Benefits offered by this job

Training opportunities

Job summary

Creative Launchpad LLC and Flourish & Thrive Academy seek a Director of Marketing to partner with the CEO to outline the annual launch calendar, scope workflows, and support the marketing team across content management and launches.

You will oversee funnel mapping, content strategy, email marketing, social media, and KPI tracking while mentoring the team and driving performance from leadership. This is a leadership role focused on training and collaboration to ensure ongoing success.

Qualifications

• Experience leading a marketing team and developing launch calendars.
• Strong understanding of digital marketing tools and channels.
• Experience with email marketing and content management.
• Excellent communication and leadership skills.
• Ability to train and mentor team; proactive problem solver.

Responsibilities

• Work with CEO to develop launch calendar and oversee funnel activities.
• Coordinate funnel mapping with stakeholders to plan launches and brand building.
• Oversee content strategy including email marketing, newsletters, podcasts, social media.
• Track KPIs across marketing channels and identify opportunities.
• Provide training and leadership to ensure team performance.

Skills

Digital marketing

SEO/SEM

Email marketing

Content strategy

Leadership

Analytics

KPIs tracking

Tools

Infusionsoft

LearnDash

Access Ally

Kajabi

Clickfunnels

WordPress

WooCommerce

Sendlane

Drip

Zapier

Zoho

Facebook Ads

Google Ads

Libsyn

Job description

The Director of Marketing is a key leadership position on the marketing team for Creative Launchpad LLC and Flourish & Thrive Academy. You will work with the CEO to outline the launch calendar for the year, scope workflows and tracking, and support the marketing team in executing all aspects of launching, content management and marketing tasks across the company.

• Work with the CEO to develop our launch calendar, oversee funnel mapping + all launch activities to ensure success, and manage the day-to-day marketing efforts that grow the company

• Coordinating funnel mapping with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows

• Oversee our content strategy,including email marketing + newsletters, weekly podcast, social media, and development of key assets like books or quizzes to generate leads

• Support the CEO in tracking KPIsacross all marketing channels to identify areas of opportunity, weakness, etc.

• Support the marketing teamto ensure everyone has the training and collaboration from leadership and teammates they need to excel in their performance

This is a leadership role more than an executing role. You will need an expansive understanding of the various roles within a marketing team so you can provide the leadership that helps everyone to excel.
In addition, you will be responsible for ongoing training and development for yourself and the team to keep your skills sharp and our efforts successful. The company devotes significant resources to training and equipping the team.

The ideal candidate will:

• be a self-starter who thrives in a team environment and is wired to “mark things off the list” and get projects completed ahead of deadlines

• be well-versed in digital marketing tools + best practices, including SEO / SEM, email marketing (we use Infusionsoft), funnel and course development in tools like Access Ally/ LearnDash / Clickfunnels / Kajabi, and working with a tech stack to include zapier, Zoho, etc.

• Have website / email marketing experience working in programs like WordPress, WooCommerce, Sendlane, Drip and Infusionsoft.

• Understand programming automation logic (if / then)

• Have technical experience working in social media management, to include Facebook, YouTube, Instagram, Linkedin, Tik Tok, Pinterest (loading and optimizing content, community management, etc)

• Have training in media buying and Facebook / Google Ads, with an understanding of the metrics to monitor to ensure success

• Be experienced and comfortable with remote team tools like Slack, Trello, Asana,. Google Suite, Last Pass, and Zoom

• Ability to multitask and manage multiple projects at once, with ease

• Excellent people skills, with an ability to work productively with many types of people and to build great rapport with direct reports

• Proactively identify productivity issues and meet challenges with a solutions-oriented mindset to create results; courage to bring productivity or performance challenges to leadership for support, as needed

• Ability to make sense of metrics and see where there are problems or opportunities in our numbers

• Be comfortable with onboarding and training new team members, monitoring their performance for excellence, managing weekly 1:1s with team members and managing reviews and corrective action / performance planning, as needed

• Have experience managing social media and advertising projects, to include copywriting, design and implementation across marketing channels

• have experience managing podcast production, from video / audio editing, to managing the podcast via Libsyn and updating our podcasts to the website

• Demonstrate a solid typing WPM (ideally 45 wpm+)

• Excellent english skills, with the ability to communicate well verbally and written

• Training in customer service management is a huge plus

WORK SCHEDULE: FULL TIME

Mondays to Fridays, 1pm PST - 10 pm PST (with 1 hour break) // 4am to 1pm PhST (with 1 hour break)

SALARY RATE : ₱40,000 - ₱60,000 / month (Full Time)