Digital Marketing Assistant

D 2b; Philippines; On-site; PHP 670,000 - 781,000; Full time

Job summary

D 2b is seeking a versatile Digital Marketing Coordinator to drive high-impact digital initiatives across two brands. The role splits 50/50: 20 hours on Brand 1 e-commerce growth and 20 hours on Brand 2 local market awareness and clinical bookings.

You will oversee website functionality, content publishing, influencer outreach, and paid/social campaigns, while ensuring HIPAA/privacy and ethical marketing standards.

Qualifications

• Proven digital marketing experience across social channels and e-commerce.
• Experience with Shopify and Printful or similar POD integrations.
• Strong content creation, copywriting, and SEO capabilities.
• Knowledge of healthcare marketing compliance and patient privacy.
• Ability to manage dual-brand campaigns and local market growth.

Responsibilities

• Lead brand 1 web, e-commerce and POD operations.
• Drive content strategy and social media publishing schedules.
• Develop lead generation and influencer outreach programs.
• Manage brand 2 local SEO, GBP, and community outreach.
• Create compliant, educational health content and campaigns.

Skills

Digital Marketing

E-Commerce Proficiency

Healthcare Marketing

Design & Content

Copywriting & SEO

Tools

Shopify

Printful

Canva

Adobe Creative Suite

Video Editing

Job description

Position

Digital Marketing Coordinator

Salary

Php 60,000 to Php 70,000

Working Hours

Aligned with AU Business Hours

Work Type

Independent Contractor

About the Company

This dual-brand strategic opportunity bridges two distinct sectors within digital marketing and brand management:

• Brand 1: A female-focused psychoactivism activewear and lifestyle brand that merges empowerment, social awareness, and self-expression through apparel. The brand relies heavily on dynamic e-commerce, vibrant social media engagement, and community-driven activism to grow its global footprint.
• Brand 2: A professional integrative healthcare clinic dedicated to whole-person wellbeing. This brand offers evidence-informed wellness treatments—including colonic hydrotherapy, lymphatic clearance therapy, pelvic floor restore, and infrared sauna sessions—focusing on local community awareness, patient trust, and seamless appointment conversion.

Role Overview

We are seeking a versatile Digital Marketing Coordinator to execute high-impact digital initiatives across both organizations. This full-time role (40 hours per week) is split equally: 20 hours dedicated to scaling the e-commerce presence for Brand 1, and 20 hours dedicated to driving local market awareness, healthcare compliance, and appointment bookings for the Brand 2.

Responsibilities

Brand 1: (20 Hours / Week)

1. Web Development & E-Commerce Operations

• Enhance website functionality and interactive visual appeal using the core brand palette (White, Black, Silver, Copper, Gold, and Pink variants).
• Execute UI/UX improvements, including homepage slideshow updates, query font enhancements, link verification, and mobile responsiveness checks.
• Manage technical integrations across the website framework, Shopify backend, and Printful Print-on-Demand (POD) engine.
• Oversee the active POD catalog (Canva-designed assets across t-shirts, hoodies, drinkware, tote bags, socks, and headwear).

2. Content Strategy & Social Media Execution

• Execute content publishing aligned with brand pillars: Sisterhood & Empowerment (40%), Psychoactivism & Social Awareness (25%), Product Showcase (20%), and Community Engagement (15%).
• Maintain rigid posting schedules across all channels: Instagram: 3 daily feed posts (photos/carousels), 3 daily stories, 3 weekly reels.
• Facebook: 2 daily posts, 3 weekly reels.
• Pinterest: 10–15 daily pins across targeted empowerment, lifestyle, and apparel boards.
• TikTok: 1 daily short-form video utilizing trending audio and empowerment themes.

3. Lead Generation, Influencer Outreach & Operations

• Deploy and optimize email opt-in funnels utilizing lead magnets via pop-ups and bio links.
• Identify, pitch, and onboard micro-influencers (5,000–50,000 followers) within empowerment, mental health, fashion, and fitness niches.
• Manage day-to-day community interactions: engage with target accounts, join active groups, reply to DMs/comments, and track growth analytics.
• Execute structured weekly/monthly milestones, including blog publishing, SEO keyword audits, monthly campaign rolls (Awareness, Community, Sales), and detailed performance reporting.

Brand 2: (20 Hours / Week)

1. Platform Strategy & Local SEO

• Facebook: Publish weekly educational posts, clinic news, and scheduling updates with strong local calls-to-action (CTAs).
• Instagram: Manage a bi-weekly cadence featuring educational carousels, treatment room walkthrough Reels, and interactive engagement stories.
• Google Business Profile (GBP): Oversee local listing maintenance, publish weekly posts/reminders, ensure Name, Address, Phone (NAP) consistency, upload monthly visual assets, and manage review responses.

2. Strategic Marketing Campaigns & Growth

• Develop content across core health pillars: Patient Education, Service Awareness, Clinic Trust, Community Connection, and Action/Conversion.
• Execute promotional campaigns for seasonal wellness, clinic milestones, gift vouchers, and monthly Q&A.
• Establish small, geo-targeted paid social awareness ads using clear, compliant messaging.
• Execute the 90-Day Action Plan focusing on profile audits, review expansion, content optimization, and channel performance analysis.

Requirements

• Digital Marketing Experience: Demonstrated track record managing social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn) and local search platforms (Google Business Profile).
• E-Commerce Proficiency: Technical hands-on experience managing Shopify stores, Printful (or similar POD platforms), and web content updates.
• Healthcare Marketing Compliance: Strong understanding of regulatory frameworks, medical privacy (HIPAA/Privacy Act standards), and ethical guidelines regarding patient communications and claims.
• Design & Content Creation Skills: Advanced competency using Canva, Adobe Creative Suite, or video editing tools to produce graphics, carousels, and video Reels/TikToks.
• Copywriting & SEO: Strong written English skills with experience writing educational articles, social copy, email campaigns, and SEO-optimized web copy.

Preferred

• Prior experience in dual-role or agency settings balancing direct-to-consumer (DTC) e-commerce with local service/clinical operations.
• Familiarity with social scheduling tools (e.g., Meta Business Suite, Later, Hootsuite) and analytics reporting platforms.
• Demonstrated passion for women's empowerment, mental health advocacy, or integrative wellness practices.

What You’ll Bring

• Adaptability: The ability to pivot seamlessly between a bold, empowering, DTC brand voice and a calm, authoritative, clinical tone.
• Self-Governance: Strong time-management skills to effectively divide and account for split weekly allocations (20/20) independently.
• Data-Driven Mindset: Focus on key performance metrics (conversion rates, follower growth, local GBP actions, email signups, and booking enquiries).
• Empathy & Integrity: A thoughtful approach to community building, patient privacy, and brand integrity across all touchpoints.