Product Manager

SUN PHARMA; Taguig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

SUN PHARMA in the Philippines seeks a Product Manager to develop and execute strategic marketing plans for the Cardiovascular portfolio, driving brand growth, HCP adoption, and commercial success in branded generics. The role collaborates with Sales, Medical, Regulatory and external stakeholders to ensure strong launches and lifecycle management.

Key responsibilities include annual brand plans, launch planning, demand generation, field execution, market analysis, and KOL engagement.

Qualifications

• At least 3 years Product Manager experience in MNC or Branded Generics.
• CVRM background preferred.
• Branded Generics background preferred.

Responsibilities

• Develop annual brand plans and strategic direction for assigned CV products, including market analysis.
• Lead launch planning and commercialization of new products including HCP activation and messaging.
• Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Partner with sales managers to translate brand strategy into field execution excellence and territory performance.
• Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers to identify brand opportunities.
• Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Skills

Brand management

Market analysis

Launch planning

Cross-functional teamwork

P&L management

Job description

The Product Manager is responsible for developing and executing strategic marketing plans for the Cardiovascular (CV) portfolio to drive brand growth, Healthcare Professional (HCP) adoption and commercial success in the branded generics category. The role partners closely with Sales, Medical, Regulatory, Key Accounts, Commercial Excellence, Supply Chain and external stakeholders to ensure strong launch execution and product lifecycle management.

Key Responsibilities:

• Develop annual brand plans and strategic direction for assigned CV products, including market analysis. Segmentation, positioning and growth strategies.
• Lead launch planning and commercialization of new products including HCP activation, scientific messaging and promotional campaigns.
• Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Partner with sales managers to translate brand strategy into field execution excellence and strong territory performance.
• Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers to identify brand opportunities.
• Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Qualifications:

• At least 3 years Product Manager experience, MNC or Branded Generics
• Preferably with CVRM background
• Preferably with Branded Generics background