Product Manager (Pharma)

PM Consulting; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

PM Consulting is seeking a Product Manager to drive the strategic and commercial performance of assigned pharmaceutical products across prescription (ethical) and OTC segments. You will focus on brand development, lifecycle management, and marketing execution while coordinating with regulatory, medical, sales, and supply chain teams.

Responsibilities include developing annual marketing plans, launching products, managing budgets, ensuring compliant materials, and translating clinical data into

Qualifications

• Experience in pharmaceutical marketing or product management.
• Strong understanding of marketing principles and product lifecycle management.
• Excellent analytical, planning, and communication abilities.
• Experience with both prescription and OTC products is beneficial.

Responsibilities

• Develop and implement brand strategies to drive growth and market share.
• Plan and execute integrated marketing campaigns across channels.
• Lead planning and execution of product launches and relaunches.
• Coordinate cross-functional teams including regulatory, medical, sales, and supply chain.
• Develop annual marketing plans and manage budgets; track ROI and performance.

Skills

Brand strategy

Market planning

Analytical skills

Communication skills

Education

Bachelor's degree in Pharmacy, Marketing, Business

Job description

The Product Manager is responsible for driving the strategic and commercial performance of assigned pharmaceutical products across both prescription (ethical) and over-the-counter (OTC) segments. The role focuses on brand development, lifecycle management, marketing execution, and cross-functional coordination to support sustainable product growth and market competitiveness.

Key Responsibilities

1. Brand Strategy & Management

• Develop and implement brand strategies to drive growth and market share
• Manage both prescription and OTC product portfolios within assigned categories
• Ensure clear product positioning and differentiation in the market
• Monitor competitive landscape and identify growth opportunities

2. Marketing Execution & Campaign Management

• Plan and execute integrated marketing campaigns across multiple channels
• Support both professional (healthcare-focused) and consumer-facing marketing initiatives
• Align digital and traditional marketing activities to ensure consistent messaging
• Track campaign performance and optimize based on key marketing metrics

3. Product Launch & Lifecycle Management

• Lead planning and execution of product launches and relaunches
• Coordinate cross-functional teams including regulatory, medical, sales, and supply chain
• Manage product lifecycle activities including growth, maturity, and optimization strategies
• Support field implementation and gather market insights to refine strategies
• Develop product communication materials for internal and external stakeholders
• Translate clinical and technical information into clear marketing messages
• Support development of educational content for healthcare professionals and consumers
• Ensure accuracy and compliance of all promotional materials

5. Planning & Budget Management

• Develop annual marketing plans aligned with business objectives
• Manage assigned marketing budgets and ensure efficient resource allocation
• Track spending effectiveness and support ROI-based decision-making
• Provide regular reporting on brand performance and market trends

Qualifications

• Bachelor’s degree in Pharmacy, Marketing, Business, or related field
• 5 years of experience in pharmaceutical marketing or product management
• Experience in both prescription and OTC products is an advantage
• Strong understanding of marketing principles and product lifecycle management
• Strong analytical, planning, and communication skills