Cardiovascular Brand Manager: Launch & Growth Lead

SUN PHARMA PHILIPPINES, INC.; Pateros; On-site; PHP 1,000,000 - 1,500,000; Full time

Job summary

Responsibilities include annual planning, market analysis, and leading commercialization efforts with a focus on KOL engagement and compliant promotional activities. Prior experience in CVRM or branded generics and product launches is highly valued.

Qualifications

• At least 3 years Product Manager experience, ideally in MNC or branded generics.
• CVRM background preferred.
• Branded Generics background preferred.
• Product launch experience required.

Responsibilities

• Develop annual brand plans and strategic direction for CV products.
• Lead launch planning and commercialization of new products including HCP activation.
• Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers to identify brand opportunities.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Skills

Product management

Brand marketing

Launch planning

Market analysis

Cross-functional collaboration

KOL management

Job description

Responsibilities include annual planning, market analysis, and leading commercialization efforts with a focus on KOL engagement and compliant promotional activities. Prior experience in CVRM or branded generics and product launches is highly valued.