Product Manager

SUN PHARMA PHILIPPINES, INC.; Pateros; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

SUN PHARMA PHILIPPINES, INC. is seeking a Product Manager to develop and execute strategic marketing plans for the Cardiovascular portfolio, driving brand growth, and HCP adoption.

The role partners with Sales, Medical, Regulatory, Key Accounts, Commercial Excellence, Supply Chain and external stakeholders to ensure strong launch execution and lifecycle management. The position requires at least 3 years of Product Manager experience, preferably with CVRM or branded generics background and prior

Qualifications

• At least 3 years Product Manager experience in pharma or branded generics.
• CVRM or branded generics background preferred.
• Product launch experience required.
• Collaborates with Sales, Regulatory, Medical, and external stakeholders.

Responsibilities

• Develop annual brand plans and strategic direction for assigned CV products.
• Lead launch planning and commercialization of new products including HCP activation, scientific messaging and promotional campaigns.
• Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Translate brand strategy into field execution excellence and strong territory performance with Sales managers.
• Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers.
• Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Skills

Brand strategy

Product management

Launch planning

Job description

The Product Manager is responsible for developing and executing strategic marketing plans for the Cardiovascular (CV) portfolio to drive brand growth, Healthcare Professional (HCP) adoption and commercial success in the branded generics category.

The role partners closely with Sales, Medical, Regulatory, Key Accounts, Commercial Excellence, Supply Chain and external stakeholders to ensure strong launch execution and product lifecycle management. Key Responsibilities: Develop annual brand plans and strategic direction for assigned CV products, including market analysis.

Segmentation, positioning and growth strategies. Lead launch planning and commercialization of new products including HCP activation, scientific messaging and promotional campaigns. Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.

Partner with sales managers to translate brand strategy into field execution excellence and strong territory performance. Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers to identify brand opportunities. Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.

Manage brand P&L inputs, forecasting, inventory coordination and budget utilization. Build strong KOL relationships and coordinate with external agencies and medical societies. Qualifications:

At least 3 years Product Manager experience, MNC or Branded Generics Preferably with CVRM background Preferably with Branded Generics background

With Product launch experience