Senior Marketing Manager | Brand & Commercial Strategy

Conexus Staffing & Consultancy Solutions; Philippines; Hybrid; PHP 1,800,000 - 3,000,000; Full time

Job summary

Conexus Staffing & Consultancy Solutions is assisting a leading global pharmaceutical company in the Philippines to hire a Senior Marketing Manager. The role is based in BGC, Taguig with a hybrid work setup, focusing on strategic leadership for brand growth and commercial performance.

The position requires managing integrated campaigns, partnering with Sales, guiding launches, and driving data-driven marketing initiatives across regions to achieve strong market results.

Qualifications

• Bachelor's degree in Marketing, Business, Pharmacy, Life Sciences, or related field.
• Significant experience in pharmaceutical, healthcare, FMCG, or consumer-focused industries.
• Strong background in brand management, product marketing, commercial strategy, or customer engagement.
• Proven experience developing marketing strategies with measurable impact.
• Experience in new product launches and cross-functional commercial initiatives.
• Strong understanding of customer engagement, digital marketing, and modern channels.
• Excellent strategic thinking, business acumen, and analytical skills.
• Strong stakeholder management with senior leaders and regional/global teams.
• Excellent communication, presentation, and project leadership abilities.

Responsibilities

• Set the overall marketing direction for assigned brands and translate priorities into growth strategies.
• Identify opportunities for portfolio growth through market trends, insights, and performance analysis.
• Lead development and execution of integrated marketing campaigns across channels.
• Partner with Sales to translate brand strategies into customer and field programs.
• Provide strategic direction for new product launches and market entry plans.
• Lead cross-functional initiatives with Medical, Regulatory, Market Access, Finance, Communications, etc.
• Collaborate with regional/global teams to bring insights to the local market.
• Oversee external agencies to ensure timely, effective, and creative marketing delivery.
• Evaluate brand and campaign performance using data-driven insights.

Skills

Brand management

Product marketing

Commercial strategy

Customer engagement

Digital marketing

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Pharmacy, Life Sciences, or related field

Job description

Our client is a leading global pharmaceutical company with a diverse portfolio of healthcare products and a strong presence in the Philippine market.

We are looking for a Senior Marketing Manager to take a strategic leadership role in driving brand growth, commercial performance, customer engagement, and key marketing initiatives across the business.

Location: BGC, Taguig
Work Setup: Hybrid

Key Responsibilities

• Set the overall marketing direction for assigned brands and translate business priorities into clear, actionable growth strategies.

• Identify opportunities for portfolio growth through analysis of market trends, customer insights, competitive activity, and business performance.

• Lead the development and execution of integrated marketing campaigns across appropriate customer channels.

• Partner closely with Sales and commercial teams to translate brand strategies into effective customer and field engagement programs.

• Provide strategic direction for new product launches, ensuring marketing plans, resources, and activities are aligned for successful market entry.

• Lead cross-functional initiatives involving Medical, Regulatory, Market Access, Finance, Communications, and other key functions.

• Work with regional and global stakeholders to bring relevant insights, strategies, and best practices into the local market.

• Oversee external agencies and partners, ensuring marketing projects are delivered effectively, creatively, and within agreed timelines.

• Evaluate brand and campaign performance and use data-driven insights to refine strategies and improve commercial results.

• Serve as a key marketing partner to senior commercial stakeholders, providing recommendations on brand priorities, customer opportunities, and business growth.

• Mentor and collaborate with team members to strengthen marketing capabilities and execution excellence.

Requirements

• Bachelor's degree in Marketing, Business, Pharmacy, Life Sciences, or a related field.

• Significant experience in pharmaceutical, healthcare, FMCG, or another consumer-focused industry.

• Strong background in brand management, product marketing, commercial strategy, or customer engagement.

• Proven experience developing and executing marketing strategies with measurable business impact.

• Experience in new product launches and cross-functional commercial initiatives.

• Strong understanding of customer engagement, digital marketing, and modern marketing channels.

• Excellent strategic thinking, business acumen, and analytical skills.

• Strong stakeholder management skills with experience working with senior leaders and regional/global teams.

• Excellent communication, presentation, and project leadership abilities.