Senior Manager – Customer Engagement & Marketing

HR TechX Corp; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

HR TechX Corp is seeking a marketing professional to lead engagement and experience programs for members, patients, providers, and other audiences. You will drive onboarding, activation, education, benefit awareness, digital adoption, service navigation, and retention across multiple channels.

The role requires 5+ years in B2C marketing, strong project management, and the ability to translate complex needs into actionable plans with measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field.
• 5+ years of experience in B2C marketing, lifecycle marketing, CRM, digital marketing, member/patient engagement, onboarding communications, or experience marketing.
• Proven experience developing multi-channel engagement or communication programs that drive activation, education, adoption, retention, or experience improvement.
• Strong project management skills with experience managing multiple stakeholders, timelines, approvals, and deliverables.
• Ability to use audience insights, journey analytics, campaign metrics, NPS, digital adoption, and ROI/IOI data to drive recommendations.
• Excellent written and verbal communication skills, including executive-level reporting and presentations.
• Strong stakeholder management and collaboration skills in a complex, matrixed environment.

Responsibilities

• Lead engagement and experience marketing programs covering onboarding, activation, education, benefit awareness, digital adoption, service navigation, and retention.
• Develop lifecycle communication strategies across email, digital, mobile, web, direct mail, contact center, pharmacy, and other channels.
• Translate business, operational, and audience needs into actionable marketing plans, campaigns, content, timelines, and measurable outcomes.
• Partner with Operations, Digital, Product, Analytics, Creative, Content, Legal, Compliance, and other teams to deliver integrated programs.
• Support audience segmentation, personalization, journey mapping, testing, and campaign optimization.
• Monitor engagement, utilization, digital adoption, NPS, retention, experience, and journey performance to identify opportunities for improvement.
• Prepare project plans, status reports, performance insights, and leadership-ready updates.

Skills

Project management

Stakeholder management

Written and verbal communication

Marketing communications

Education

Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field

Job description

About the role

Lead marketing programs that make healthcare experiences simpler, more engaging, and more valuable for members, patients, providers, and other key audiences.

Key responsibilities

• Lead engagement and experience marketing programs covering onboarding, activation, education, benefit awareness, digital adoption, service navigation, and retention

• Develop lifecycle communication strategies across email, digital, mobile, web, direct mail, contact center, pharmacy, and other channels

• Translate business, operational, and audience needs into actionable marketing plans, campaigns, content, timelines, and measurable outcomes

• Partner with Operations, Digital, Product, Analytics, Creative, Content, Legal, Compliance, and other teams to deliver integrated programs

• Support audience segmentation, personalization, journey mapping, testing, and campaign optimization

• Monitor engagement, utilization, digital adoption, NPS, retention, experience, and journey performance to identify opportunities for improvement

• Prepare project plans, status reports, performance insights, and leadership-ready updates

About you

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field

• 5+ years of experience in B2C marketing, lifecycle marketing, CRM, digital marketing, member/patient engagement, onboarding communications, or experience marketing

• Proven experience developing multi-channel engagement or communication programs that drive activation, education, adoption, retention, or experience improvement

• Strong project management skills with experience managing multiple stakeholders, timelines, approvals, and deliverables

• Ability to use audience insights, journey analytics, campaign metrics, NPS, digital adoption, and ROI/IOI data to drive recommendations

• Excellent written and verbal communication skills, including executive-level reporting and presentations

• Strong stakeholder management and collaboration skills in a complex, matrixed environment