PR & Community Associate

Star Eye Specs Corporation; Makati; On-site; PHP 500,000 - 900,000; Full time

Job summary

Star Eye Specs Corp is seeking a proactive PR & Community Associate to build relationships that elevate STAR EYE and its brands, including EYE REP, EYE REP Express, Masunaga, Sorrento, ProSafe, and future brand partners.

The role focuses on public relations, partnerships, influencer management, events, and community engagement while supporting marketing initiatives that grow brand awareness and customer loyalty.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, Business, or related field.
• Experience in public relations, community management, events, partnerships, influencer relations preferred.
• Experience in branding, fashion, retail, or consumer experiences is an advantage.

Responsibilities

• Build and maintain relationships with media, publications, and industry partners.
• Draft press releases, media kits, and brand announcements.
• Coordinate interviews, coverage, and press opportunities.
• Plan and coordinate brand launches, activations, events, and partnerships.
• Manage influencer partnerships and ambassador programs.
• Track media coverage and report on PR and community activities.

Skills

Communication

Interpersonal skills

Networking

Project management

Media relations

Education

Bachelor's degree in Marketing, Communications, PR, Business

Job description

Job Description:

Star Eye Specs Corp is looking for a proactive and relationship-oriented PR & Community Associate to build meaningful relationships that strengthen the visibility and reputation of STAR EYE and its portfolio of brands, including EYE REP, EYE REP Express, Masunaga, Sorrento, ProSafe, and future brand partners.

This role focuses on public relations, partnerships, influencer management, events, and community engagement while supporting marketing initiatives that grow brand awareness and customer loyalty.

Key Responsibilities

Public Relations:

• Build and maintain relationships with media, publications, and industry partners.

• Draft press releases, media kits, and brand announcements.

• Coordinate interviews, feature opportunities, and press coverage.

• Monitor brand reputation and media mentions.

Community Management:

• Build and engage communities around each brand.

• Respond to community feedback and upscale concerns when necessary.

• Develop initiatives that encourage customer participation and loyalty.

• Foster relationships with key customers, ambassadors, and brand advocates.

Partnerships & Collaborations:

• Source and manage influencer partnerships.

• Identify collaboration opportunities with brands, organizations, fitness communities, universities, clubs, and corporate partners.

• Coordinate partnership agreements and campaign deliverables.

• Maintain long-term relationships with collaborators.

Events & Activations:

• Plan and coordinate brand launches, retail activations, trade shows, media events, and community events.

• Manage guest lists, invitations, and event logistics.

• Coordinate with suppliers and internal teams before, during, and after events.

• Evaluate event performance and recommend improvements.

Brand Ambassadors & Influencer Relations:

• Recruit and manage ambassadors, athletes, creators, and key opinion leaders.

• Ensure deliverables are completed on time.

• Track campaign performance and content quality.

• Maintain ongoing relationships with ambassadors.

Customer Engagement:

• Gather customer feedback and insights.

• Identify opportunities to improve customer experience.

• Help build loyalty and referral initiatives.

• Work closely with customer service to resolve escalated issues affecting brand perception.

Content Support:

• Coordinate lifestyle shoots, testimonials, interviews, and behind-the-scenes content.

• Assist the marketing team in creating stories that strengthen brand identity.

• Source user-generated content for marketing campaigns.

Internal Communications:

• Support internal announcements, employee engagement activities, and company events.

• Assist in communicating company initiatives across departments.

• Help promote company culture internally.

Reporting & Analysis:

• Track media coverage, influencer performance, event outcomes, and partnership ROI.

• Prepare monthly reports summarizing PR and community activities.

• Recommend opportunities to improve brand awareness and community engagement.

Key Performance Indicators (KPIs):

Performance will be evaluated based on:

• Growth in brand awareness and positive media coverage.

• Number and quality of strategic partnerships established.

• Successful execution of events and activations.

• Influencer and ambassador campaign performance.

• Community engagement and customer participation.

• Increase in earned media and organic brand mentions.

• Growth of customer loyalty initiatives.

• Timely completion of projects and collaborations.

• Overall contribution to strengthening the company’s public image.

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field

• Experience in public relations, community management, events, partnerships, influencer relations, or a related role is preferred

• Experience in branding, fashion, retail, or consumer experiences is an advantage

Skills & Tools:

• Strong communication, interpersonal, and networking skills

• Excellent written and verbal English

• Highly organized with strong project management and coordination abilities

• Confident in communicating with media, influencers, and business partners

• Creative, proactive, and relationship oriented

• Comfortable speaking on behalf of the company

• Passionate about branding, fashion, retail, and consumer experiences

Benefits:

• Competitive salary with performance-based bonuses

• Health benefits to support your well-being

• Paid vacation and sick leave

• Employee discounts on eyewear and optical products

• Creative and supportive work environment with growth opportunities

Location:
Preferably based near Makati City

Work Schedule:
Full-time, onsite role
Monday to Friday
Saturday, Occassional as needed