Public Relations Specialist

Approach Consultancy Inc; Philippines; On-site; PHP 391,000 - 614,000; Full time

Job summary

Approach Consultancy Inc in the Philippines is seeking a Public Relations Specialist to help develop media materials, monitor news, engage with journalists, and execute PR activities for multiple client accounts.

The ideal candidate is a strong writer, detail-oriented, organized, and passionate about news, media, current events, and public relations.

Qualifications

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English, or a related field.

Responsibilities

• Assist in building and maintaining relationships with journalists, editors, and other media contacts.
• Support the distribution and seeding of press releases, media advisories, and other PR materials.
• Coordinate media invitations, confirmations, and follow-ups for press events, briefings, and client activities.
• Maintain and regularly update media lists and databases.
• Assist the team during media events and other on-ground activities.
• Track media pickups and prepare coverage updates and reports.

Skills

English writing

Editing

Proofreading

News writing

Media relations

Research

Detail-oriented

Education

Bachelor’s degree in Communications/Journalism/PR/Marketing/English

Job description

ROLE OVERVIEW

We are looking for a Public Relations Specialist to support our team in developing media materials, monitoring news and industry developments, coordinating with journalists, and executing media relations activities for various client accounts.

The ideal candidate is a strong writer, detail-oriented, organized, and interested in news, media, current events, and public relations.

KEY RESPONSIBILITIES:

Media Relations

• Assist in building and maintaining relationships with journalists, editors, and other media contacts.

• Support the distribution and seeding of press releases, media advisories, and other PR materials.

• Coordinate media invitations, confirmations, and follow-ups for press events, briefings, and client activities.

• Maintain and regularly update media lists and databases.

• Assist the team during media events and other on-ground activities.

• Track media pickups and prepare coverage updates and reports.

Writing & Content Development

• Draft and edit press releases, media advisories, pitch letters, talking points, FAQs, event briefs, and other communications materials.

• Develop concise and accurate summaries of news articles, industry developments, and media coverage.

• Proofread materials to ensure accuracy, clarity, consistency, and proper grammar.

Media Monitoring & Research

• Monitor traditional, online, and social media for client and industry-related developments.

• Identify relevant news, emerging issues, and media opportunities that may affect client accounts.

• Assist in preparing daily monitoring reports, media analyses, and competitor/industry updates.

QUALIFICATIONS:

• Bachelor’s degree in Communication, Journalism, Public Relations, Marketing, English, or a related field.

• Candidates with 1–3 years of experience in PR, journalism, communications, or related field.

• Strong English writing, editing, and proofreading skills.

• Good understanding of news writing and the Philippine media landscape.

• Strong research skills and attention to detail.

• Organized and able to manage multiple deadlines and client requirements.

• Comfortable communicating and coordinating with journalists and external stakeholders.

• Experience in an agency, newsroom, or communications team is a plus.

What We’re Looking For

Someone who:

• Writes well and understands what makes a story newsworthy.

• Pays attention to details — names, figures, dates, facts, and grammar matter.

• Follows the news and is curious about what is happening in business, government, industries, and communities.

• Can work quickly without sacrificing accuracy.

• Is proactive and resourceful when researching information or coordinating with media.

• Is willing to learn the practical side of media relations and client servicing.