PPC Growth Architect

Blueshift Energy Inc.; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

Blueshift Energy Inc. in Metro Manila is seeking a skilled PPC Specialist to plan, develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

You will conduct keyword research, craft compelling ad copies, manage bidding and budgets, and track performance using Google Analytics and Tag Manager while collaborating with Marketing, Sales, and Creative teams to boost traffic, leads, and ROAS.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven PPC specialist with lead-gen focus.
• Hands-on Google Ads and Meta Ads management.
• Strong understanding of SEM and paid social.
• Experience with analytics and conversion tracking.
• Ability to manage multiple campaigns and budgets.
• Excellent communication and teamwork.

Responsibilities

• Plan, develop, launch, manage, and optimize PPC advertising campaigns across Google Ads, Meta Ads, and other relevant paid platforms.
• Develop and implement PPC stratégies to increase website traffic, generate qualified leads, improve conversions, and maximize ROAS.
• Conduct keyword research, search intent analysis, competitor research, and audience segmentation to identify effective targeting opportunities.
• Create, manage, and optimize Google Search, Display, Performance Max, Remarketing, and paid social campaigns.
• Develop compelling ad copies, headlines, calls to action, and advertising content to improve engagement and conversions.
• Manage keyword bidding, negative keywords, audience targeting, placements, and budget allocation.
• Monitor and analyze PPC performance metrics including CPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.
• Regularly review campaign performance and implement optimization strategies to improve ad relevance and Quality Score.
• Manage and optimize daily, weekly, and monthly advertising budgets.
• Conduct A/B testing of ad copies, headlines, keywords, landing pages, bidding strategies, and audience segments.
• Set up and maintain conversion tracking, Google Analytics, Google Tag Manager, Meta Pixel, UTM parameters, and other tracking tools.
• Monitor campaign delivery and troubleshoot issues related to ad disapprovals, tracking errors, budget limitations, and optimization.
• Optimize landing pages, ad destinations, and conversion pathways to improve user experience and lead generation.
• Develop and manage marketing and retargeting campaigns to re-engage visitors and unconverted leads.
• Analyze campaign data by keyword, search term, audience, device, location, and conversion source to identify opportunities.
• Coordinate with Marketing and Creative teams to develop advertising materials and messaging.
• Collaborate with Sales to evaluate lead quality and align campaigns with customer acquisition objectives.
• Prepare and present regular PPC performance reports with insights and recommendations.
• Maintain organized PPC account structures, keyword lists, campaign docs, tracking systems, and dashboards.
• Stay updated on Google Ads features, PPC trends, and emerging paid media technologies.
• Take ownership of campaign performance and work toward targets for traffic, leads, cost-efficiency, and ROAS.

Skills

PPC Strategy

Google Ads

Meta Ads

Keyword Research

Campaign Optimization

A/B Testing

Analytics

Lead Generation

Landing Page Optimization

Budget Management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

Blueshift Energy Inc. in Metro Manila is seeking a skilled PPC Specialist to plan, develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

You will conduct keyword research, craft compelling ad copies, manage bidding and budgets, and track performance using Google Analytics and Tag Manager while collaborating with Marketing, Sales, and Creative teams to boost traffic, leads, and ROAS.