Junior PPC & Digital Ads Specialist

Octal Philippines Incorporated; Makati; On-site; PHP 279,000 - 446,000; Full time

Job summary

Octal Philippines Incorporated is looking for a Junior PPC Specialist to manage and optimize paid campaigns across Google, Meta, TikTok, LinkedIn and other platforms. You will craft cost-efficient strategies, perform keyword and competitor research, and implement testing to improve results.

You will analyze performance data, translate insights for clients, and collaborate with cross-functional teams to ensure data reliability and ROI growth.

Qualifications

• Minimum qualifications include studies in Advertising/Media or related fields.
• Preferably with 1 year experience in a related field.
• Proficiency in Excel/Google Sheets is essential.

Responsibilities

• Build, manage, and optimize digital ads across Google, Facebook, Instagram, TikTok, LinkedIn and more.
• Develop cost-efficient digital ad strategies and media plans to maximize ROI.
• Analyze data from campaigns and translate into business insights for clients.
• Create media plans, conduct keyword research, and support testing for improvements.
• Implement account linking and conversion tracking with proper documentation.
• Execute A/B and multivariate testing to improve campaigns.
• Oversee 360 management of paid campaigns: tracking keywords, CPC, CPA, and ROI.
• Translate platform data into insights and recommendations for optimization.
• Use statistical methods and data analyses to support scale and efficiency.
• Collaborate with executives, product, data and development teams on data needs.

Skills

Communication skills

Multi-tasking

Self-motivated

Analytical thinking

Education

Advertising/Media, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

X Ads

Spotify Ads

Google Analytics

Google Workspace

Job description

Octal Philippines Incorporated is looking for a Junior PPC Specialist to manage and optimize paid campaigns across Google, Meta, TikTok, LinkedIn and other platforms. You will craft cost-efficient strategies, perform keyword and competitor research, and implement testing to improve results.

You will analyze performance data, translate insights for clients, and collaborate with cross-functional teams to ensure data reliability and ROI growth.