Position Digital Marketing Associate

Synlink Recruitment Outsourcing Co. Inc.; Pasig; Hybrid; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Flexible work schedule

Opportunity for performance-based incentives

Job summary

A Digital Marketing Agency in the Philippines is seeking a talented content strategist to enhance brand visibility across digital platforms. The role involves creating engaging video and photo content, daily management of social media accounts, and executing ad campaigns. The ideal candidate should have strong skills in content creation and strategic planning to drive online engagement and brand loyalty.

Qualifications

• Experience in developing content strategies aligned with brand campaigns.
• Ability to create engaging short videos and high-quality photos.
• Proficiency in managing social media accounts and posting schedules.

Responsibilities

• Develop and execute a monthly content calendar.
• Create and publish daily posts across all digital platforms.
• Manage paid ad campaigns and monitor their performance.

Skills

Content strategy and planning

Social media management

Video and photo content creation

Digital marketing analytics

Tools

Facebook

Instagram

Google Business Profile

YouTube

TikTok

Email newsletter platforms

Job description

Project Duration:

• 3-month initial engagement (reviewed monthly); extension based on performance

Objectives:

• Increase brand visibility and engagement across digital platforms
• Drive brick-and-mortar foot traffic and online interactions through high-quality, strategic content
• Strengthen brand identity and customer loyalty through consistent storytelling
• Support promotions, key events, and location-based branches with targeted media buying

Content Scope:

• Terry’s: all business channels including gourmet store, wine cellar, Spanish restaurant, B2B partnerships, and activities/events

Digital Platforms Covered:

• Instagram
• Facebook
• Google Business Profile
• YouTube
• TikTok
• Email Newsletter

Note:

• Content will be adapted and cross-posted where appropriate across all platforms to maximize reach and consistency.

Client Responsibilities:

• Provide access to social media accounts, branding materials, product lists, event schedules, and subjects & locations for photo/video
• Approve monthly content plans and ad budgets
• Supply any necessary proprietary content (e.g., menus, offers, logos, assets from partners & suppliers, branding guidelines)

Scope of Work

1. Content Strategy & Planning

• Develop a monthly content calendar aligned with the brand’s campaigns, seasons, events, and product features
• Strategic themes include: Events, Product Features, Bistro Food, Terry’s Circle (Members’ Club), Promotions, Behind-the-Scenes/Storytelling, Services
• Ensure content aligns with brand tone, visual identity, and target audience preferences
• Ensure content is cross-posted (e.g., posts on FB, IG can be posted on TikTok, YouTube Shorts, and Google Business) or correlates directly across platforms

2. Content Creation

Monthly Deliverables:

• 12 Unique Short Videos* optimized for Reels, YouTube Shorts, & TikTok (15–60 seconds depending on platform)
• 10 High-Quality Photos* (featuring dishes, interiors, people, etc.)
• 1–3 Posts per day, using the above content and from our Archive
• 2–3 Stories Daily, adapted from main content
• Curate visual assets (videos/photos), edit, caption, and format for respective platforms
• Maintain visual and narrative consistency across platforms

Photos & videos used in these deliverables must be produced; they will not be supplied.

3. Daily Posting

• Publish content daily across all platforms
• Schedule and monitor posts to optimize reach and engagement

4. Profile & Highlights Management

• Regularly update and organize Instagram Highlights into relevant themes (e.g., Menu, Events, Reviews, BTS)

5. Email Newsletter Creation

• Create bi-weekly newsletters that align with social content and campaigns
• Design, write, and send newsletters using preferred platform
• Encourage click-throughs to social profiles, promotions, or website

6. Media Buying & Paid Promotions

• Plan and execute paid ad campaigns on:
• Instagram
• Facebook
• Boost selected content pieces to increase reach and engagement
• Monitor ad performance and optimize for results (engagement, reach, traffic)