Experience Requirement:
- At least 2 years of experience in multimedia, marketing, or content creation roles.
- Proven experience producing both digital and print materials from concept to completion.
- Experience in website content management (WordPress or similar CMS).
- Familiarity with coordinating suppliers, printers, influencers, and partner organizations.
Technical Skills:
- Design & Layout: Adobe InDesign, Illustrator, Photoshop, Canva
- Video Editing: Adobe Premiere Pro, Final Cut Pro, CapCut
- Digital Tools: Meta Business Suite, Mailchimp (or equivalent), Google Business Profile
- Web CMS: WordPress or similar platform for uploads and maintenance
Soft Skills:
- Excellent English proficiency (written and spoken)
- Highly organized and detail-oriented
- Strong coordination and interpersonal skills
- Proactive, creative, and adaptable
- Ability to manage multiple projects and meet deadlines
- Works well both independently and collaboratively
Key Duties & Responsibilities:
1. Content & Campaign Execution
- Implement and manage the monthly marketing content calendar with the Marketing Head and business units.
- Execute daily posting, scheduling, and monitoring across Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and email newsletters.
- Maintain website blog and pages, ensuring content is uploaded, formatted, and tagged properly.
- Draft engaging and brand-consistent copy for social posts, newsletters, and campaigns.
- Track and analyze campaign performance weekly and monthly, providing insights for improvement.
2. Multimedia Design & Production
- Design and produce marketing collaterals for digital and print (posters, flyers, menus, newsletters, social media content, etc.).
- Capture and edit photo and video content optimized for different platforms.
- Coordinate with suppliers and printers to ensure timely and quality output.
- Maintain a well-organized digital asset library of layouts, templates, and media files.
3. Digital Marketing & Website Management
- Manage all social media posting, scheduling, and engagement monitoring.
- Prepare and send bi-weekly newsletters and SMS campaigns aligned with current promotions.
- Execute paid ads and boosts, optimizing engagement and reach within approved budgets.
- Maintain and update website content, ensuring accuracy and relevance.
4. Coordination & Project Management
- Work closely with internal teams (Bistro, Retail, B2B, Events) to gather marketing needs and timelines.
- Monitor project progress and ensure deliverables meet deadlines and quality standards.
- Provide creative input and recommend improvements to enhance marketing campaigns.
5. External Liaison & Partnerships
- Coordinate with printers, suppliers, influencers, media, and partner brands.
- Ensure all external materials align with Terry’s brand standards and quality.
- Maintain strong professional relationships with creative freelancers and partners.
6. Competitor Analysis & Market Insights
- Conduct monthly competitor scans across digital, print, and in-store channels.
- Prepare concise reports with visual samples, insights, and recommendations.
- Identify emerging trends and best practices to strengthen the company’s marketing strategy.
Working Style Expectations:
The Multimedia & Marketing Officer is expected to:
- Demonstrate accuracy and attention to detail in all outputs.
- Stay organized and manage multiple timelines efficiently.
- Communicate clearly and respond promptly across departments.
- Collaborate effectively with both internal and external partners.
- Be willing to go on weekly fieldwork or branch visits for content shoots.
- Uphold Terry’s brand guidelines, ensuring all materials reflect warmth, hospitality, and quality.
- Produce creative materials that capture Terry’s approachable and authentic personality.
Benefits:
- Service Charge
- HMO Coverage upon regularization
- Paid Leaves after one year of service