QUALIFICATIONS
Education:
- Bachelor’s Degree in Marketing, Multimedia Arts, Communication, Graphic Design, or related field.
Experience:
- Minimum 2 years of experience in a multimedia, marketing, or content creation
- Proven background in producing both digital and print materials from concept to completion.
- Experience in website content management (WordPress or similar CMS).
- Familiarity with coordinating suppliers, printers, influencers, and partner organizations.
Key Duties & Responsibilities
1. Content & Campaign Execution
- Implement and manage the monthly marketing content calendar in coordination with the Marketing Head and business units.
- Execute daily posting, scheduling, and monitoring across:
- Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email Newsletters
- Website Blog & Pages — including uploading, formatting, tagging, and maintaining content.
- Draft copy for posts, newsletters, and campaign materials in clear, professional English consistent with Terry’s brand tone (warm, witty, knowledgeable).
- Track and report campaign performance weekly and monthly, with actionable insights.
2. Multimedia Design & Production
- Design and produce marketing collaterals for digital and print, including posters, menus, flyers, social content, newsletters, and event materials.
- Capture and edit photo and video content optimized for each platform.
- Coordinate with printers and suppliers for production, ensuring timely delivery and quality control.
- Maintain and update a digital asset library (layouts, images, videos, templates, and archives).
3. Digital Marketing & Website Management
- Manage social media posting, content scheduling, and engagement monitoring across all active platforms.
- Prepare and send bi-weekly newsletters and SMS text blasts aligned with ongoing campaigns.
- Execute paid boosts and digital ads, optimizing engagement and reach within approved budgets.
- Upload, update, and maintain website blog articles, product pages, and event features to ensure current and accurate content.
4. Coordination & Project Management
- Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather marketing requirements, timelines, and feedback.
- Track project progress to ensure all outputs meet deadlines and standards.
- Provide creative input and propose practical improvements for campaign execution.
5. External Liaison & Partnerships
- Liaise professionally with external partners, including:
- Printers, production suppliers, and packaging vendors
- Influencers, media, and brand collaborators
- Marketing counterparts from partner organizations and brand principals
- Freelance photographers, videographers, and designers
- Ensure all external outputs meet Terry’s brand quality and visual standards.
6. Competitor Analysis & Market Insights
- Conduct monthly competitor scans covering digital, print, and in-store promotions.
- Compile findings into concise reports with visual samples, insights, and recommendations.
- Identify emerging trends, best practices, and opportunities to strengthen Terry’s marketing and creative strategy.