Personal Care Philippines Customer Strategy and Planning Lead

Hindustan Unilever Limited; Philippines; On-site; PHP 2,500,000 - 6,000,000; Full time

Job summary

Hindustan Unilever Limited in the Philippines is seeking a Personal Care CSP and Planning Lead to drive the country BU P&L and oversee Channel Marketing Plans aligned with Brand Marketing and Customer Business Planning. You will lead shopper insights development and manage ROI on Customer Marketing activities, while building channel leadership and cross-functional collaboration.

The role requires deep experience across CD/Sales functions, strong people management, and a track record in

Qualifications

• 12 to 15 years of working experience.
• Cross-lane diverse experience in CD/Sales such as Customer Marketing/Trade Category Management, Account Management/Finance/Field Sales.
• Customer facing experience combined with brand building experience is ideal.
• Proven people management capabilities who can coach and develop team members.

Responsibilities

• Be accountable for the country BU P&L delivery through expanded KPI and deeper category expertise.
• Ensure highest standards of Channel Marketing Plans to deliver category/brand objectives (CMP).
• Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning.
• Lead and coordinate development of shopper insights through dedicated research and insight activation.
• Manage ROI on Customer Marketing activities.
• Build Channel and Customer thought leadership.
• Define channel/customer targets and TTI budget, develop channel audit & performance tracking.
• Ensure dedicated Channel Marketing budgets by customers are agreed and signed off.
• Work with in-country CD/Sales Team and CSP teams to create Category Growth plans and support execution.
• Approve logistics for channel promotions, sell-out forecast, monitor in-store communication & activation, build & join sell-in meetings to customers.

Skills

Customer Marketing

Trade Category Management

Account Management

Finance

Field Sales

People management

Brand building

Channel Marketing

Job description

Role Title: Personal Care Philippines Customer Strategy (CSP) and Planning Lead

Location: BGC, Taguig

Main Responsibilities:

• Be accountable for the country Business Unit (BU) P&L delivery through expanded KPI and deeper category expertise
• Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP).
• Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning.
• Lead and coordinate development of shopper insights through dedicated research and insight activation.
• Manage ROI on Customer Marketing activities,
• Build Channel and Customer thought leadership,
• Define channel/customer targets and TTI budget, develop channel audit & performance tracking, and develop overall channel blueprint
• Ensure dedicated Channel Marketing budgets by customers are agreed and signed off
• Work hand-in-hand with in-country Customer Development (CD)/Sales Team and Business Unit CSP teams to create Category Growth plans, set targets and support execution
• Approve logistic for channel promotions, sell out forecast for activity plan, monitor in store communication & activation (brand /cat initiatives), In-store extra visibility/ highlight display and build & join sell-in meetings to customers for overall category/brand initiatives,
• Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers and build the customer differentiation strategy in close cooperation with the Customer Managers
• Own in-country development of CD capabilities and expertise topics (e.g. Net Revenue Management, Category Management, Shopper Marketing)

Relevant Experience:

• 12 to 15 years of working experience
• Cross-lane diverse experience in CD/Sales such as Customer Marketing/Trade Category Management, Account Management/Finance/Field Sales
• Customer facing experience combined with brand building experience is ideal
• Proven people management capabilities who can coach and develop team members.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you at the time of your application so that we can support you through your recruitment journey

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