Personal Care Philippines Customer Strategy and Planning Lead

Unilever; Philippines; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Unilever is seeking a Senior Leader to drive the Philippines CSP and Planning function from its BGC, Taguig location. You will own P&L delivery, develop and execute category growth plans, and align Channel Marketing with Brand Marketing across the country.

You will lead shopper insights, optimize ROI, and partner with Customer Development and CSP teams to deliver category-wide initiatives. The role requires deep customer marketing expertise, leadership experience, and a track record of

Qualifications

• 12–15 years of working experience in CD/Sales with cross-lane experience.
• Customer facing experience combined with brand building is ideal.
• Proven people management capabilities and ability to coach teams.

Responsibilities

• Be accountable for BU P&L delivery through expanded KPI and deeper category expertise.
• Ensure high standards of Channel Marketing Plans to meet category/brand objectives.
• Integrate Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning.
• Lead and coordinate development of shopper insights via dedicated research and activation.
• Manage ROI on Customer Marketing activities and budget.
• Build Channel and Customer thought leadership.
• Define channel/customer targets and budget.
• Develop channel audit, performance tracking, and an overall channel blueprint.
• Ensure Channel Marketing budgets by customers are agreed and signed off.
• Collaborate with in-country CD/Sales and CSP teams to craft Category Growth plans and support execution.
• Approve logistics for channel promotions and sell-out forecasts; monitor in-store comms and activations.
• Drive in-store visibility and join sell-in meetings with customers for category/brand initiatives.
• Identify opportunities with specific customers/channels and align initiatives cross-customer.

Skills

Strategic planning

Channel Marketing

Category Management

P&L management

Education

Bachelor's degree in Marketing/Business

Tools

Power BI

Job description

Personal Care Philippines Customer Strategy (CSP) and Planning Lead

Location: BGC, Taguig

Main Responsibilities

• Be accountable for the country Business Unit (BU) P&L delivery through expanded KPI and deeper category expertise
• Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP)
• Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning
• Lead and coordinate development of shopper insights through dedicated research and insight activation
• Manage ROI on Customer Marketing activities
• Build Channel and Customer thought leadership
• Define channel/customer targets and TTI budget
• Develop channel audit & performance tracking, and develop overall channel blueprint
• Ensure dedicated Channel Marketing budgets by customers are agreed and signed off
• Work hand-in-hand with in-country Customer Development (CD)/Sales Team and Business Unit CSP teams to create Category Growth plans, set targets and support execution
• Approve logistic for channel promotions, sell out forecast for activity plan, monitor in store communication & activation (brand /cat initiatives)
• In-store extra visibility/ highlight display and build & join sell-in meetings to customers for overall category/brand initiatives
• Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers and build the customer differentiation strategy in close cooperation with the Customer Managers
• Own in-country development of CD capabilities and expertise topics (e.g. Net Revenue Management, Category Management, Shopper Marketing)

Relevant Experience

12 to 15 years of working experience. Cross-lane diverse experience in CD/Sales such as Customer Marketing/Trade Category Management, Account Management/Finance/Field Sales. Customer facing experience combined with brand building experience is ideal. Proven people management capabilities who can coach and develop team members.

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion.

Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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