Personal Care Philippines Customer Strategy and Planning Lead

Unilever; Manila; On-site; PHP 3,000,000 - 4,600,000; Full time

Job summary

Unilever Philippines is seeking a Senior Leader for Personal Care CSP and Planning to drive channel and customer strategies from a Taguig base. The role demands deep experience in channel marketing, shopper insights, and category management, with strong leadership to coach cross-functional teams.

The incumbent will align brand and customer plans, manage budgets and ROI, and partner with in-country Sales, CD, and CSP teams to deliver growth across channels and customers.

Qualifications

• 12 to 15 years of working experience across CD/Sales
• Cross-lane experience in CD/Sales such as Customer Marketing/Trade Category Management
• Customer-facing experience with brand-building is ideal
• Proven people management capabilities to coach and develop teams

Responsibilities

• Be accountable for BU P&L delivery through expanded KPI and category expertise
• Ensure high standards of Channel Marketing Plans to deliver category/brand objectives
• Integrate Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning
• Lead development of shopper insights through dedicated research and activation
• Manage ROI on Customer Marketing activities
• Build Channel and Customer thought leadership
• Define channel targets and budget, develop budget tracking and channel blueprint
• Coordinate with CD/Sales and CSP teams to create Category Growth plans and support execution
• Approve logistics for channel promotions and sell-out forecasts; monitor in-store activation and displays
• Identify business opportunities with specific customers/channels and develop differentiation strategy
• Own in-country development of CD capabilities (Net Revenue Management, Category Management, Shopper Marketing)

Skills

Channel Marketing

Shopper Marketing

Customer Marketing

Category Management

People Management

Job description

Role Title: Personal Care Philippines Customer Strategy (CSP) and Planning Lead

Location: BGC, Taguig

Main Responsibilities:

• Be accountable for the country Business Unit (BU) P&L delivery through expanded KPI and deeper category expertise
• Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP).
• Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning.
• Lead and coordinate development of shopper insights through dedicated research and insight activation.
• Manage ROI on Customer Marketing activities,
• Build Channel and Customer thought leadership,
• Define channel/customer targets and TTI budget, develop channel audit & performance tracking, and develop overall channel blueprint
• Ensure dedicated Channel Marketing budgets by customers are agreed and signed off
• Work hand-in-hand with in-country Customer Development (CD)/Sales Team and Business Unit CSP teams to create Category Growth plans, set targets and support execution
• Approve logistic for channel promotions, sell out forecast for activity plan, monitor in store communication & activation (brand /cat initiatives), In-store extra visibility/ highlight display and build & join sell-in meetings to customers for overall category/brand initiatives,
• Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers and build the customer differentiation strategy in close cooperation with the Customer Managers
• Own in-country development of CD capabilities and expertise topics (e.g. Net Revenue Management, Category Management, Shopper Marketing)

Relevant Experience:

• 12 to 15 years of working experience
• Cross-lane diverse experience in CD/Sales such as Customer Marketing/Trade Category Management, Account Management/Finance/Field Sales
• Customer facing experience combined with brand building experience is ideal
• Proven people management capabilities who can coach and develop team members.

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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