Performance Marketing Specialist (Ads Specialist)

HEBE BEAUTY COSMETICS INC.; Taguig; Hybrid; PHP 300,000 - 550,000; Full time

Job summary

HEBE BEAUTY COSMETICS INC. is seeking a Digital Marketing specialist to manage Meta CPAS campaigns for Shopee and Lazada in a fast-paced team.

You will be responsible for campaign setup, linking accounts, and following platform guidelines to drive traffic and conversions. Responsibilities include daily performance monitoring, optimization of targeting and creatives, and collaboration with internal teams to ensure assets and deadlines are met.

Qualifications

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager.
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• Self-starter who can work independently while collaborating with a small, fast-paced team.

Responsibilities

• Set up Meta CPAS Ads for Shopee and Lazada, linking ad accounts, business managers, and partner platforms.
• Follow campaign structure guidelines and best practices for Mega campaigns and monthly events.
• Monitor ad performance daily and adjust targeting, creatives, bids, or placements to meet KPIs.
• Track results via Meta Ads Manager and Shopee/Lazada dashboards; flag issues early for resolution.

Skills

Meta CPAS

Meta Ads Manager

Analytical skills

Time management

Collaboration

Job description

1. Campaign Setup:

• Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.
• Ensure accurate linking between Meta ad accounts, business managers, and partner platforms.
• Follow campaign structure guidelines and platform best practices per campaign type (Mega campaigns, monthly double days, etc.).

2. Campaign Optimization:

• Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.
• Optimize campaigns based on CTR, ROAS, CPC, CPM, and conversion metrics.

3. Performance Monitoring:

• Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.
• Detect issues early (e.g., underdelivery, overspending, low conversion) and flag for resolution.

4. Execution Support:

• Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.
• Coordinate with internal teams to gather assets and ensure campaign readiness before deadlines.

Job Requirements:

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• self-starter who can work independently while collaborating closely with a small, fast-paced team.