Work Set-Up: Hybrid - 2x onsite + 3 days WFH
Location: Megatower, near SM Megamall in Mandaluyong
Work Schedule: To be discussed based on agreement | Monday-Friday
Employment Type:Full-Time | 40 hours per week
Company: 10 Feet Tall
Team: Performance Media
Reports to: Performance Manager (Philippines), Performance Director and Strategy Director (Melbourne)
About 10 Feet Tall
10 Feet Tall is an independent creative and strategic agency working across brand, creative, media, digital and performance to help ambitious businesses grow. We don't see brand and performance as separate disciplines. The strongest marketing connects the two, building brands over the long term while generating measurable results today.
We're now building a performance team in the Philippines to work hand in hand with our Melbourne-based strategy, creative, media and account teams.
Role Purpose
The Performance Specialist is the hands-on engine of the performance team, responsible for the accurate build, day-to-day management and ongoing optimisation of client campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok and programmatic platforms.
Reporting to the Philippines-based Performance Manager and the Melbourne-based Performance Director and Strategy Director, the Specialist makes sure campaigns are set up correctly, spend to budget, are monitored daily and are well documented. This is an ideal role for someone early in their paid media career who loves the detail of platform work and wants to build their skills in a supportive, growing team.
Key Responsibilities
Campaign Set-up & Trafficking
- Build new campaigns from brief across Google Ads (Search, Performance Max, Display, YouTube, Demand Gen and Shopping), Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager and programmatic demand-side platforms (DSPs) such as DV 360 or StackAdapt.
- Set up campaign structures, targeting, keywords, audiences, bidding, budgets, schedules, ad copy and extensions/assets according to the media plan.
- Upload and traffic creative and third-party ad tags, ensuring correct specs, URLs, UTM parameters and tracking.
- Create and maintain audiences, including remarketing lists, customer match, lookalikes and custom audiences, plus LinkedIn targeting by job title, function, seniority, industry and company (including matched audiences and account lists).
- Set up LinkedIn Lead Gen Forms and support the CRM integrations or lead exports that go with them.
- Set up TikTok campaigns, including In-Feed Ads, Spark Ads and lead generation, making sure creative meets TikTok's vertical, sound-on and native-content specs.
- Build programmatic line items and insertion orders, apply deal IDs, frequency caps, brand safety settings and allow/block lists.
- Complete thorough self-QA using agency checklists, then submit builds to the Performance Manager for final QA sign-off before any campaign goes live.
Daily Management & Monitoring
- Monitor all campaigns daily for delivery issues, disapprovals, tracking errors, spend anomalies or performance drops, and elevate promptly.
- Manage budget pacing across platforms and update budget trackers, flagging under- or over-spend risks.
- Keep accounts clean and organised in line with 10 Feet Tall naming conventions and structure standards.
- Action campaign changes, launches, pauses and updates requested by the Performance Manager and Directors.
Optimisation
- Carry out routine optimisations, including search term reviews, negative keyword management, bid adjustments, audience refinements, placement and domain exclusions, and creative rotation.
- Set up A/B and split tests as directed and track results.
- Monitor platform-specific metrics (e.g. quality score, frequency, viewability, completion rates) and highlight anything unusual.
- Log all optimisations and changes in the agency change log.
Reporting
- Pull and prepare data for weekly and monthly reports using Looker Studio/Databox, platform reporting and internal templates.
- Maintain and update reporting dashboards, ensuring data is accurate and complete.
- Provide initial observations on performance to support the Performance Manager's insights and recommendations.
Tracking & Admin
- Support the set-up and checking of conversion tracking, including Google Tag Manager, GA4, Meta Pixel and Conversions API, the LinkedIn Insight Tag and the TikTok Pixel.
- Manage account access, billing set-up and platform administration as required.
- Keep campaign documentation, briefs and trackers up to date.
Collaboration
- Report to the Performance Manager for day-to-day management, including priorities, QA sign-off of your work and ongoing development.
- Report to the Performance Director and Strategy Director, taking briefs and direction from them as required and keeping them updated on campaign progress.
- Ask clarifying questions on briefs and raise issues early with the Performance Manager or Directors.
- Liaise with creative and content teams on asset specs and delivery.
Key Performance Indicators
- Campaigns launched on time, with builds passing the Performance Manager's QA review with minimal errors.
- Budget pacing
- Accuracy and timeliness of reporting and data.
- Account hygiene and adherence to agency standards.
- Responsiveness to issues and requests.
- Ongoing skill development and platform certification.
Skills & Experience Essential
- 1-3 years' hands-on experience running paid campaigns in Google Ads and/or Meta Ads Manager, ideally in an agency.
- Some experience with LinkedIn Campaign Manager and TikTok Ads Manager, or a willingness to learn quickly.
- Some exposure to programmatic platforms or a strong willingness to learn.
- Good understanding of campaign structures, targeting options and bidding fundamentals.
- Strong attention to detail and a methodical approach to set-up and QA.
- Confident working with data in Google Sheets/Excel.
- Excellent written and spoken English.
- Ability to manage multiple tasks and deadlines across several client accounts.
Desirable
- Google Ads and/or Meta certifications.
- DSP experience (e.g. Display & Video 360, The Trade Desk, StackAdapt).
- Experience with Google Tag Manager, GA4 and Looker Studio.
- Experience with Australian or other international clients.
- LinkedIn Marketing Labs certification or hands-on LinkedIn Ads experience, particularly for B2B lead generation.
- TikTok Academy certification or hands-on TikTok Ads experience.
- Exposure to Microsoft Advertising.
Personal Attributes
- Detail-obsessed and takes pride in getting things right.
- Eager to learn and keen to grow into a more senior performance role.
- Proactive in raising issues early and asking questions.
- Organised, reliable and calm under pressure.
- A collaborative team player who enjoys working closely with colleagues in Australia.
Join the awesome team and enjoy these benefits & perks
- Follows PH Holidays
- Medical, Dental Coverage and Life insurance from day 1 of employment
- Paid Vacation and Sick Leave (with Quarterly Sick Leave Conversion)
- Competitive salary package
- Financial Assistance Program
- Mandatory Government Benefits and 13th Month Pay
- Complimentary Sleeping Quarters, Coffee at no cost
- Complimentary Office Fitness and Wellness Facilities at no cost
- Regular Company Events, Work Life Balance, and Career growth opportunities
ConnectOS is certified as a Great Place to Work and is a top-rated Philippines employer of choice.
Equal Employment Statement
Employment decisions at ConnectOS will be conducted without consideration of factors such as age', race, color, religion, gender, disability status, sexual orientation, gender identity or expression, genetic information, and marital status. ConnectOS ensures the full confidentiality of the data it processes.