Performance Marketing Specialist

Michael Page International Recruitment (Philippines) Inc; Makati; Híbrido; PHP 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working arrangement

Comprehensive health benefits

Career progression opportunities

Employee-focused benefits

Descripción de la vacante

Michael Page International Recruitment (Philippines) Inc is seeking an experienced Performance Marketing Lead to shape growth for a rapid-growth e-commerce brand based in Makati. You will develop and execute paid media strategies across Meta, Google, TikTok, and channel partnerships to drive customer acquisition and revenue.

The role emphasizes data-driven testing, cross-functional collaboration with commercial teams, and building reporting frameworks.

Formación

• Proven performance marketing experience across digital channels.
• Experience scaling revenue and customer acquisition through data-driven optimization.
• Strong understanding of attribution and measurement frameworks.

Responsabilidades

• Develop and execute performance marketing strategies across digital channels.
• Manage paid media campaigns with efficient budget allocation and ROI focus.
• Analyze campaign performance and customer behavior to identify growth opportunities.
• Lead testing initiatives across audiences, creatives, offers, and landing experiences.
• Partner with cross-functional teams to align marketing with commercial objectives.
• Build performance reporting, attribution, and measurement frameworks.
• Coach junior team members and establish best practices.
• Monitor industry trends to maintain competitive advantage.

Conocimientos

Performance marketing

Data-driven optimization

Cross-functional collaboration

Analytical thinking

Stakeholder management

Entrepreneurial mindset

Educación

Bachelor's degree in Marketing/Business

Herramientas

Meta Ads Manager

Google Ads

TikTok Ads

Shopee Ads

Lazada Ads

Shopify

GA4

Google Tag Manager

Descripción del empleo

• Shape growth strategy and see a direct impact on business performance
• Join a high-growth e-commerce business with strong career progression

About Our Client

Our client is a rapidly growing e-commerce platform focused on building and scaling consumer brands through a digital-first, data-driven approach.

Job Description

• Develop and execute performance marketing strategies that drive customer acquisition, revenue growth, and profitability across digital channels
• Manage paid media campaigns across key advertising and e-commerce platforms, ensuring efficient budget allocation and strong return on investment
• Analyse campaign performance, customer behaviour, and marketing data to identify growth opportunities and optimise results
• Lead structured testing initiatives across audiences, creatives, offers, and landing experiences to improve conversion performance
• Partner with cross-functional teams to align marketing activities with commercial objectives and business growth plans
• Build and enhance performance reporting, attribution, and measurement frameworks to support data-driven decision-making
• Coach and support junior team members, helping establish best practices and a high-performance marketing culture
• Monitor industry trends, emerging technologies, and platform developments to maintain a competitive advantage and unlock new growth opportunities

The Successful Applicant

• Proven experience in performance marketing, paid media, or digital acquisition, ideally within e-commerce, retail, consumer, or direct-to-consumer businesses
• Strong track record of scaling revenue, customer acquisition, and marketing efficiency through data-driven campaign optimisation
• Advanced hands-on expertise with Meta Ads Manager and a deep understanding of paid social performance drivers
• Strong analytical and commercial acumen, with the ability to interpret data and translate insights into business outcomes
• Experience working with attribution, tracking, and performance measurement frameworks to support informed decision-making
• Excellent stakeholder management and communication skills, with the ability to influence and collaborate across teams
• Proactive, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment
• Experience across Google Ads, TikTok Ads, Shopee Ads, Lazada Ads, or other performance marketing channels
• Previous experience mentoring, coaching, or leading junior team members
• Exposure to startup, scale-up, or founder-led businesses where agility and ownership are highly valued
• Familiarity with Shopify, GA4, Google Tag Manager, or other e-commerce and analytics platforms

What's on Offer

• Opportunity to own and influence the performance marketing strategy of a growing e-commerce business
• Competitive salary package aligned with experience and performance
• Hybrid working arrangement based in Makati (2x RTO)
• Comprehensive health and well-being benefits
• Additional leave entitlement and employee-focused benefits
• Exposure to senior leadership and business-critical growth initiatives
• Clear opportunities for career advancement in a high-growth environment
• Collaborative, entrepreneurial, and results-driven culture where your impact is highly visible