Performance Marketing Specialist

Metrostar Realty and Development, Inc.; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Metrostar Realty & Development, Inc. in Quezon City seeks a Performance Marketing Specialist to drive data-driven digital campaigns across search, social and display channels for our real estate developments.

The role requires 3–5 years in performance or digital marketing with strong analytics and proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and CRM/marketing automation tools. This is a full-time on-site position in a fast-paced real estate environment.

Qualifications

• 3–5 years of proven performance marketing or paid advertising experience.
• Proficient in Google Ads, Facebook Ads Manager, and other major networks.
• Strong analytics skills with ability to derive insights from data.
• Experience with SEM, SMM, and display advertising best practices.
• Experience managing budgets and reporting to stakeholders.

Responsibilities

• Plan, execute, and optimise digital advertising campaigns across search engines, social media platforms, and display networks to meet performance targets.
• Manage paid search campaigns (Google Ads, Meta Ads) and social media advertising to generate qualified leads for property developments.
• Monitor and analyse campaign performance metrics including CTR, CPA, and ROAS.
• Conduct A/B testing and multivariate testing on ad creatives, landing pages, and targeting strategies.
• Develop and maintain campaign reports and dashboards for stakeholders.
• Collaborate with content creators, designers, and copywriters to develop compelling ad creatives.
• Identify market trends, competitor activities, and emerging digital marketing opportunities.
• Implement and manage marketing automation tools and CRM systems to support lead nurturing.
• Provide regular recommendations for campaign optimisation and process improvements.

Skills

Performance marketing

Data analysis

Budget management

Project management

CRM systems

Marketing automation

Education

Google Ads Certification

Google Analytics Certification

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Microsoft Excel

CRM platforms

Marketing automation tools

Job description

About the role

We are seeking a Performance Marketing Specialist to join our marketing team on a full-time basis in Quezon City, Metro Manila. This is a strategic position that will play a crucial role in driving measurable results through data-driven digital marketing campaigns. As a Performance Marketing Specialist, you will be responsible for optimising our digital marketing efforts across multiple channels to generate qualified leads, increase brand awareness, and drive conversions for our real estate developments. This role is integral to achieving our business objectives and supporting the growth of our portfolio in a highly competitive market.

Key responsibilities

• Plan, execute, and optimise digital advertising campaigns across search engines, social media platforms, and display networks to meet or exceed performance targets
• Manage paid search campaigns (Google Ads, Meta Ads) and social media advertising (Facebook, Instagram, LinkedIn) to generate qualified leads for property developments
• Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, cost-per-acquisition, and return on ad spend (ROAS)
• Conduct A/B testing and multivariate testing on ad creatives, landing pages, and targeting strategies to continuously improve campaign performance
• Develop and maintain detailed campaign reports and dashboards to provide stakeholders with actionable insights and recommendations
• Manage advertising budgets and ensure cost-efficient allocation of resources across different marketing channels
• Collaborate with content creators, designers, and copywriters to develop compelling ad creatives that resonate with target audiences
• Identify market trends, competitor activities, and emerging digital marketing opportunities to inform strategy refinement
• Implement and manage marketing automation tools and customer relationship management (CRM) systems to support lead nurturing and pipeline management
• Provide regular recommendations for campaign optimisation and process improvements based on data analysis and performance insights

What we're looking for

• 3-5 years of proven experience in performance marketing, digital marketing, or paid advertising management
• Strong proficiency with digital advertising platforms including Google Ads, Facebook Ads Manager, and other major advertising networks
• Advanced analytical skills with the ability to interpret complex data sets, identify trends, and draw actionable insights using tools such as Google Analytics, Microsoft Excel, or similar platforms
• Demonstrated experience managing multi-channel digital campaigns with responsibility for measurable outcomes and budget management
• Solid understanding of search engine marketing (SEM), social media marketing (SMM), and display advertising best practices
• Excellent written and verbal communication skills with the ability to present findings and recommendations to non-technical stakeholders
• Knowledge of real estate marketing, property development, or related industries is highly desirable
• Certification in Google Ads, Google Analytics, or similar digital marketing qualifications is preferred
• Strong project management skills with the ability to multitask and manage competing priorities in a fast-paced environment
• Proficiency in customer relationship management (CRM) systems and marketing automation platforms
• Creative thinking combined with data-driven decision-making capabilities
• Proven track record of delivering campaign results that align with business objectives and contribute to revenue growth

About us

Metrostar Realty & Development, Inc. (MRDI) is a Philippine real estate development and construction company established in 2010, dedicated to building contemporary, minimalist homes and thoughtfully designed communities in key cities and strategic locations. With a team of passionate professionals, we combine innovation, functionality, and quality to create homes and communities that provide comfort, privacy, and convenience-building what truly matters for Filipino families.