Performance Marketing Specialist

Armada Brands; Makati; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

HMO coverage

Job summary

Armada Brands, a DTC nutrition-focused startup in Makati, is seeking a Performance Marketing Specialist. The role drives paid media across Meta, Google, TikTok, Shopee, and Lazada to hit GMV and ROAS targets. You will build on our Meta playbook and lead a growing performance marketing team.

You will optimize campaigns through structured experiments, improve attribution, and stay ahead of platform changes to sustain growth in a hybrid office setting in Makati.

Qualifications

• University degree required; solid background in digital marketing for ecommerce

Responsibilities

• Own and drive paid media strategy across Meta, Google, TikTok, Shopee, Lazada, and other channels to hit GMV and ROAS targets
• Build on and maintain our Meta advertising playbook, extending this approach to other channels
• Manage and train the performance marketing team
• Improve CTR and conversion rates through structured experimentation — audience targeting, creative testing, and process improvements
• Oversee daily media buying operations, ensuring efficient budget allocation across campaigns
• Collaborate with the marketing team to develop high-performing ad creatives, testing new formats and messaging
• Improve attribution tracking and analytics for accurate campaign measurement
• Stay ahead of industry trends, platform updates, and algorithm changes to adapt strategies proactively

Skills

Meta ads expertise

GMV growth

ROAS optimization

Digital marketing strategy

Campaign optimization

Education

University degree

Tools

Meta Ads Manager

Shopify

Lazada

Shopee

TikTok Ads

Google Ads

Google Analytics

Job description

Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for a Performance Marketing Specialist to join us and help us grow our traffic and conversions across our online sales channels using paid advertising. The ideal candidate will ensure the company's growth targets are met through strategic ad spend, conversion optimization, and cross-channel integration.

Role

• Own and drive paid media strategy across Meta, Google, TikTok, Shopee, Lazada, and other marketing/sales channels to hit GMV and ROAS targets
• Build on and maintain our Meta advertising playbook, extending this approach to other channels
• Manage and train the performance marketing team
• Improve CTR and conversion rates through structured experimentation — audience targeting, creative testing, and process improvements
• Oversee daily media buying operations, ensuring efficient budget allocation across campaigns
• Collaborate with the marketing team to develop high-performing ad creatives, testing new formats and messaging
• Improve attribution tracking and analytics for accurate campaign measurement
• Stay ahead of industry trends, platform updates, and algorithm changes to adapt strategies proactively

Background

• University degree
• Significant experience in running Meta ads for ecommerce brands
• Strong track record in GMV growth, ROAS performance, and ad conceptualization
• Familiarity with the channels: Shopify, Lazada, Shopee, and TikTok
• Strong work ethics, independence, self-starting mindset, and hands-on mentality
• Methodological approach, structured thinking, and clear communication
• Growth opportunities in high growth startup
• Hybrid setup (3 days office, 2 days work from home; office in Makati)
• HMO coverage