Performance Marketing Specialist

Sysgen RPO, Inc.; Quezon City; On-site; PHP 500,000 - 800,000; Full time

Job summary

Sysgen RPO, Inc. in Quezon City, Philippines, is seeking a results-driven digital marketing professional to manage paid campaigns across search, social, and display channels. You will develop campaign structures, segments, and creative briefs while optimizing spend and performance.

The role requires hands-on experience with major paid media platforms, strong analytics, and a data-driven mindset to drive conversions and ROI. Collaboration with product, operations, and finance is essential.

Qualifications

• 3+ years of experience in performance marketing, paid media, growth marketing, or digital campaign management.
• Hands-on experience setting up and optimizing campaigns on relevant paid media platforms.
• Strong analytical skills and experience using spreadsheets and marketing dashboards.
• Working knowledge of campaign tracking, UTMs, conversion events, and attribution concepts.
• Ability to interpret funnel and campaign data and turn findings into practical actions.
• Clear communication and good attention to detail.
• Experience in iGaming, online gaming, FinTech, e-commerce, or a regulated industry is an advantage

Responsibilities

• Set up, launch, and manage paid campaigns across relevant channels, such as search, social, display, and other digital advertising platforms.
• Develop campaign structures, audience segments, creative briefs, landing-page requirements, and budget recommendations.
• Monitor spend and campaign delivery, making adjustments to bids, targeting, placements, and creative based on results.
• Coordinate campaign assets and approvals with internal teams and external partners.
• Track campaign performance against targets, including spend, impressions, clicks, cost per lead, and cost per acquisition.
• Analyze performance by channel, campaign, audience, creative, and funnel stages; identify opportunities and drop-offs.
• Recommend budget allocation and optimization actions based on performance and priorities.
• Run structured tests on audiences, creative, offers, and landing pages; document findings and next steps.
• Maintain campaign tracking conventions, UTMs, conversion events, and campaign records.
• Work with Product or technical teams to investigate tracking gaps and improve measurement quality.
• Maintain clear campaign dashboards and recurring performance reports.
• Present updates on results, risks, and actions to the Growth Marketing Manager.
• Coordinate with creative and content teams to develop and refresh campaign assets.
• Work with Product and Operations to improve signup, verification, and conversion.
• Partner with Finance on budget tracking, invoices, and spend reconciliation.

Skills

Performance marketing

Paid media management

Analytics & dashboards

UTMs & tracking

Data-driven optimization

Communication

Industry knowledge

Tools

Google Ads

Facebook Ads Manager

Google Analytics

UTM tracking

Job description

II. DUTIES AND RESPONSIBILITIES

1. Paid campaign management

• Set up, launch, and manage paid campaigns across relevant channels, such as search, social, display, and other digital advertising platforms.

• Develop campaign structures, audience segments, creative briefs, landing-page requirements, and budget recommendations.

• Monitor spend and campaign delivery, making adjustments to bids, targeting, placements, and creative based on results.

• Coordinate campaign assets and approvals with internal teams and external partners.

2. Performance analysis and optimization

• Track campaign performance against agreed targets, including spend, impressions, clicks, cost per lead, cost per acquisition, signup rate.

• Analyze performance by channel, campaign, audience, creative, and funnel stage to identify what is working and where users drop off.

• Recommend budget allocation and optimization actions based on performance and business priorities.

• Run structured tests on audiences, creative, offers, and landing pages; document findings and next steps.

3. Tracking and reporting

• Maintain campaign tracking conventions, UTM parameters, conversion events, and campaign records.

• Work with Product or technical teams to investigate tracking gaps and improve measurement quality.

• Maintain clear campaign dashboards and recurring performance reports.

• Present concise updates on results, risks, and recommended actions to the Growth Marketing Manager.

4. Cross-functional collaboration

• Coordinate with creative and content teams to develop and refresh campaign assets.

• Work with Product and Operations to improve signup, verification, and conversion.

• Partner with Finance on budget tracking, invoices, and spend reconciliation.

III. QUALIFICATIONS

• 3+ years of experience in performance marketing, paid media, growth marketing, or digital campaign management.

• Hands-on experience setting up and optimizing campaigns on relevant paid media platforms.

• Strong analytical skills and experience using spreadsheets and marketing dashboards.

• Working knowledge of campaign tracking, UTMs, conversion events, and attribution concepts.

• Ability to interpret funnel and campaign data and turn findings into practical actions.

• Clear communication and good attention to detail.

• Experience in iGaming, online gaming, FinTech, e-commerce, or a regulated industry is an advantage