Performance Marketing Manager Job - iGaming - Onsite, Manila, Philippines

Smartrecruitment; Manila; On-site; PHP 900,000 - 2,000,000; Full time

Job summary

Smartrecruitment is seeking a Performance Marketing Manager for onsite work in Manila, Philippines. You will drive user acquisition, engagement, and retention through data-driven campaigns across Google Ads, Meta, programmatic, affiliates, SEO, and ASO, while ensuring compliant operations in regulated markets.

Responsibilities include managing budgets, optimizing CPA/ROI/FTD targets, and collaborating with CRM, Product, and BI teams to align campaigns with player journeys.

Qualifications

• 5 years of performance marketing experience in iGaming.

Responsibilities

• Plan, launch, and optimize multi-channel performance campaigns across Google Ads, Meta, programmatic, affiliates, SEO, and ASO.
• Manage paid social, search, display, and media buying to achieve CPA, ROI, and FTD targets.
• Oversee retargeting and remarketing strategies to maximize player conversion.
• Monitor daily campaign performance and adjust bids, targeting, and creatives for efficiency.
• Use A/B and multivariate testing to improve CTR, CVR, and ROAS.
• Collaborate with the BI team to ensure campaign attribution and reporting accuracy.
• Manage and allocate performance marketing budgets efficiently across channels.
• Deliver against acquisition KPIs including CPA, FTDs, active players, and ROI.
• Prepare forecasts, pacing, and monthly or quarterly spend versus ROI reports.
• Work closely with Product Managers to align campaigns with player journey improvements.
• Partner with CRM teams to design seamless acquisition-to-retention strategies.
• Collaborate with Content and Creative teams for ad copy, landing pages, and visual assets.
• Ensure all campaigns comply with PAGCOR and other market regulations including AML, KYC, and responsible gaming guidelines.
• Maintain brand integrity and consistency across all digital performance channels.
• Manage relationships with agencies, affiliates, ad networks, and platform representatives such as Google, Meta, and TikTok.
• Negotiate media deals and explore new channels to diversify acquisition sources.

Skills

Performance marketing

Analytics

Budget management

ROI optimization

Cross-functional teamwork

iGaming knowledge

Regulatory compliance

Attribution models

Tools

Google Ads

Meta Ads Manager

DV360

AppsFlyer

Adjust

Google Analytics

Power BI

Tableau

Excel

Job description

Location: Onsite, Manila, Philippines, Asia

About the Hiring Company:

Our client is a leading organization within the online gaming and digital entertainment industry. The company is known for its data-driven approach, commitment to compliance, and focus on delivering high-quality player experiences across regulated markets.

We are looking for a Performance Marketing Manager who will be responsible for driving user acquisition, engagement, and retention through data-driven performance campaigns across multiple digital channels. This role oversees the full marketing funnel — from strategy and execution to optimization and reporting — ensuring efficient budget use and strong return on investment.

The position requires close collaboration with Acquisition, CRM, Product, and BI teams to align campaigns with player lifecycle goals while maintaining compliance with PAGCOR and other regulated markets.

Job Responsibilities:

• Plan, launch, and optimize multi-channel performance campaigns across Google Ads, Meta, programmatic, affiliates, SEO, and ASO.

• Manage paid social, search, display, and media buying to achieve CPA, ROI, and FTD targets.

• Oversee retargeting and remarketing strategies to maximize player conversion.

• Monitor daily campaign performance and adjust bids, targeting, and creatives for efficiency.

• Use A/B and multivariate testing to improve CTR, CVR, and ROAS.

• Collaborate with the BI team to ensure campaign attribution and reporting accuracy.

• Manage and allocate performance marketing budgets efficiently across channels.

• Deliver against acquisition KPIs including CPA, FTDs, active players, and ROI.

• Prepare forecasts, pacing, and monthly or quarterly spend versus ROI reports.

• Work closely with Product Managers to align campaigns with player journey improvements.

• Partner with CRM teams to design seamless acquisition-to-retention strategies.

• Collaborate with Content and Creative teams for ad copy, landing pages, and visual assets.

• Ensure all campaigns comply with PAGCOR and other market regulations including AML, KYC, and responsible gaming guidelines.

• Maintain brand integrity and consistency across all digital performance channels.

• Manage relationships with agencies, affiliates, ad networks, and platform representatives such as Google, Meta, and TikTok.

• Negotiate media deals and explore new channels to diversify acquisition sources.

The Successful Candidate:

• 5 years of experience in performance marketing within iGaming

• Proven track record in delivering acquisition and ROI goals.

• Strong understanding of online gambling regulations and advertising restrictions in Asia.

• Excellent analytical skills with the ability to interpret data and make optimization decisions.

• Expertise in Google Ads, Meta Business Manager, and programmatic platforms.

• Good understanding of attribution models, conversion tracking, and customer funnels.

• Creative mindset with the ability to craft compelling ad messaging.

• Highly data-driven, ROI-focused, and comfortable working in a fast-paced environment.

Tools:

• Google Ads

• Meta Ads Manager

• DV360

• AppsFlyer or Adjust

• Google Analytics

• Power BI

• Tableau

• Excel