Performance Marketing Manager

Pomelodigital; Hinoba-an; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Pomelodigital in the Philippines is seeking a highly analytical Performance Marketing Manager to plan, execute, and scale digital campaigns across Meta, Google, OTT, YouTube, LinkedIn, and programmatic channels.

You will design data-driven marketing plans, optimize budgets, run A/B tests, monitor KPIs like CAC, ROAS, CTR, CVR, and LTV, and collaborate with creative and analytics teams to maximize ROI.

Qualifications

• 5+ years of experience in Performance Marketing across major channels.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads and other platforms.
• Strong analytical mindset with Google Analytics and Google Tag Manager expertise.
• Experience with conversion tracking, attribution modelling, and audience segmentation.
• Hands-on with A/B testing, bid strategies, and campaign optimization techniques.
• Ability to manage large ad budgets with a focus on performance.
• Strong knowledge of performance metrics, algorithms, and bidding strategies.
• Excellent problem-solving skills with a data-driven approach.
• Strong communication and presentation skills.
• Ability to work in a fast-paced, results-oriented environment.

Responsibilities

• Develop, manage, and optimize performance marketing campaigns across Meta, Google, OTT, YouTube, LinkedIn, and Programmatic advertising.
• Design and implement strategic digital marketing plans that drive customer acquisition, lead generation, and revenue growth.
• Monitor, analyze, and optimize campaign performance using data-driven insights and A/B testing.
• Allocate and manage digital advertising budgets effectively to maximize ROI.
• Stay updated with platform updates, industry trends, and emerging technologies to improve campaign effectiveness.
• Work closely with creative, content, and analytics teams to optimize ad creatives, landing pages, and user experience.
• Track and report on KPIs, including CAC, ROAS, CTR, CVR, and LTV.
• Leverage automation tools and AI-driven insights to optimize media buying and audience targeting.
• Manage relationships with ad platform representatives and technology partners to drive campaign success.
• Ensure all campaigns align with brand guidelines, compliance regulations, and industry best practices.

Skills

5+ Years Exp

Performance Marketing

A/B Testing

Budget Management

Data Analytics

Meta Ads

Google Ads

LinkedIn Ads

YouTube Ads

Programmatic

Google Analytics

Google Tag Manager

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube Ads

Google Analytics

Google Tag Manager

HubSpot

Salesforce

Programmatic Platforms

Job description

We are seeking a highly analytical and results-driven Performance Marketing Manager to plan, execute, optimize, and scale digital campaigns across various performance marketing channels. The ideal candidate is a data-savvy marketer with a strong background in Meta, Search (Google & Bing), OTT, YouTube, LinkedIn, and Programmatic Advertising.

Responsibilities:

• Develop, manage, and optimize performance marketing campaigns across multiple platforms, including Meta (Facebook & Instagram), Google Search, OTT, YouTube, LinkedIn, and Programmatic advertising.
• Design and implement strategic digital marketing plans that drive customer acquisition, lead generation, and revenue growth.
• Monitor, analyze, and optimize campaign performance using data-driven insights and A/B testing.
• Allocate and manage digital advertising budgets effectively to maximize ROI.
• Stay updated with platform updates, industry trends, and emerging technologies to improve campaign effectiveness.
• Work closely with creative, content, and analytics teams to optimize ad creatives, landing pages, and user experience.
• Track and report on key performance indicators (KPIs), including CAC, ROAS, CTR, CVR, and LTV.
• Leverage automation tools and AI-driven insights to optimize media buying and audience targeting.
• Manage relationships with ad platform representatives and technology partners to drive campaign success.
• Ensure all campaigns align with brand guidelines, compliance regulations, and industry best practices.

KeySkills & Qualifications:

• 5+ years of experience in Performance Marketing across Meta, Search, OTT, YouTube, LinkedIn, and Programmatic advertising.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads, and other ad platforms.
• Strong analytical mindset with expertise in using Google Analytics, Google Tag Manager and other tools.
• Experience with conversion tracking, attribution modelling, and audience segmentation.
• Hands-on experience with A/B testing, bid strategies, and campaign optimization techniques.
• Ability to manage huge ad budgets with a focus on maximizing performance.
• Strong knowledge of performance marketing metrics, algorithms, and bidding strategies.
• Excellent problem-solving skills with a data-driven approach.
• Strong communication and presentation skills.
• Ability to work in a fast-paced, results-oriented environment.

Preferred Qualifications:

• Experience in e-commerce is a plus.
• Certifications in Google Ads, Meta Blueprint, LinkedIn Ads, or Programmatic Advertising.
• Familiarity with marketing automation tools, CDPs, and CRM platforms like HubSpot, Salesforce, etc.