Performance Marketing Lead — Remote (AU Time Zone)

Lokal; Taguig; Remote; PHP 3,822,000 - 5,732,000; Full time

Job summary

LOKAL is seeking a results-driven Performance Marketing Lead to own and execute campaigns across Google Ads, Meta, and LinkedIn. This individual contributor role requires strategic setup, optimization, and reporting to ensure ROI while aligning with brand goals.

The position is 100% remote with operations following Australia time zone hours. You will maintain playbooks, drive experimentation, and collaborate with cross-functional teams to elevate paid media performance.

Qualifications

• 5+ years managing paid media campaigns with proven success on Google and Meta platforms.
• Strong media buying strategies, A/B testing, audience segmentation and retargeting.
• Analytical mindset with hands-on data-driven decision making.
• Experience with reporting tools like Looker Studio and Google Analytics.
• Comfortable working Australian time zone hours.

Responsibilities

• Plan, launch, and optimize Social, Display, and Search ads across Google Ads and Meta platforms.
• Develop and execute full-funnel strategies for LinkedIn Ads and other channels.
• Monitor performance and provide weekly/monthly reports with actionable insights.
• Own GA4/GT M setup, conversions, and attribution windows.
• Write and maintain playbooks for paid media practices and QA campaigns before launch.
• Collaborate cross-functionally with content, design, and strategy teams.

Skills

Paid media management

Google Ads

Meta / Facebook Ads

LinkedIn Ads

A/B testing

Data-driven decision making

Tools

Google Analytics

Looker Studio

GA4

GTM

Meta Business Suite

LinkedIn Ads

Job description

LOKAL is seeking a results-driven Performance Marketing Lead to own and execute campaigns across Google Ads, Meta, and LinkedIn. This individual contributor role requires strategic setup, optimization, and reporting to ensure ROI while aligning with brand goals.

The position is 100% remote with operations following Australia time zone hours. You will maintain playbooks, drive experimentation, and collaborate with cross-functional teams to elevate paid media performance.