Performance Marketing Lead

Lokal; Taguig; Remote; PHP 3,822,000 - 5,732,000; Full time

Job summary

LOKAL is seeking a results-driven Performance Marketing Lead to own and execute campaigns across Google Ads, Meta, and LinkedIn. This individual contributor role requires strategic setup, optimization, and reporting to ensure ROI while aligning with brand goals.

The position is 100% remote with operations following Australia time zone hours. You will maintain playbooks, drive experimentation, and collaborate with cross-functional teams to elevate paid media performance.

Qualifications

• 5+ years managing paid media campaigns with proven success on Google and Meta platforms.
• Strong media buying strategies, A/B testing, audience segmentation and retargeting.
• Analytical mindset with hands-on data-driven decision making.
• Experience with reporting tools like Looker Studio and Google Analytics.
• Comfortable working Australian time zone hours.

Responsibilities

• Plan, launch, and optimize Social, Display, and Search ads across Google Ads and Meta platforms.
• Develop and execute full-funnel strategies for LinkedIn Ads and other channels.
• Monitor performance and provide weekly/monthly reports with actionable insights.
• Own GA4/GT M setup, conversions, and attribution windows.
• Write and maintain playbooks for paid media practices and QA campaigns before launch.
• Collaborate cross-functionally with content, design, and strategy teams.

Skills

Paid media management

Google Ads

Meta / Facebook Ads

LinkedIn Ads

A/B testing

Data-driven decision making

Tools

Google Analytics

Looker Studio

GA4

GTM

Meta Business Suite

LinkedIn Ads

Job description

Job Description:

Shift would follow Australia time zone. 100% remote.

We are looking for a results-driven Performance Marketing Lead to lead and execute performance marketing campaigns across Google Ads, Facebook/Meta Ads, and LinkedIn Paid Media. You'll be responsible for strategy, setup, optimization, reporting, and ensuring our media investments deliver measurable ROI.

This is an individual contributor role — you won't have direct reports, but you will own performance marketing as a discipline at LOKAL. The standard, the playbooks, and the final call on whether a campaign is good enough to ship.

Key Responsibilities

Google Ads Management

• Plan, launch, and optimize Social, Display, and Search ads (Meta ads experience required)
• Conduct keyword research, A/B testing, and bidding strategy adjustments
• Track conversion goals and continuously improve performance metrics (CPC, CPA, ROAS)

Facebook/Meta Ads Management

• Develop and execute full-funnel ad strategies for Facebook, Instagram, and Audience Network
• Design, test, and iterate on audience targeting, creative formats, and placements
• Collaborate with creatives and brand teams to ensure ad assets align with campaign goals

Analytics & Reporting

• Monitor daily campaign performance and provide weekly/monthly reports with actionable insights
• Use tools like Google Analytics, Meta Business Suite, and ad dashboards to track and attribute conversions
• Own measurement integrity — GA4 and GTM setup, conversion definitions, attribution windows

Technical Strategy

• Assess client marketing stacks and recommend what to fix, replace, or integrate — CRM, email automation, tracking
• Scope and defend those recommendations to senior client stakeholders

Practice Leadership

• Write and maintain the playbooks for how LOKAL runs paid media — account structure, forecasting, testing standards, QA before launch
• Review campaigns built by others across the company before they go live
• Build agent-driven systems that automate the repetitive parts of campaign management

Collaboration

• Work cross-functionally with content, design, and strategy teams to ensure message consistency
• Stay ahead of digital ad trends and platform updates to apply best practices

Qualifications

• 5+ years of experience managing paid media campaigns, with proven success in Google and Meta platforms
• Strong understanding of media buying strategies, A/B testing, audience segmentation, and retargeting
• Analytical mindset with hands-on experience in data-driven decision-making
• Experience with reporting tools like Looker Studio, Google Analytics, or similar
• Comfortable working Australian time zone hours

Preferred

• Experience with LinkedIn Ads
• Extensive experience with ads in Meta
• Experience working in agency or multi-brand environments
• Knowledge of creative specs and ad policy compliance across ad platforms
• Evidence you've raised the standard for people who didn't report to you — a playbook others adopted, a process that stuck