Google Ads & LSA Specialist

Specialist HQ; Philippines; Remote; PHP 3,769,000 - 6,281,000; Full time

Job summary

Specialist HQ is seeking a Google Ads & LSA Specialist for a remote role. You will set up, manage, and optimize PPC campaigns on Google Ads and Local Services Ads to drive traffic, leads, and sales.

Collaboration with Sales and Customer Success helps improve performance and reduce at-risk accounts. Responsibilities include campaign tracking, data analysis, keyword optimization, A/B testing, and reporting using Salesforce and related tools.

Qualifications

• 3+ years of experience in paid search and local services ads.
• Certifications in Google Analytics, Google Ads, and Bing Ads are required or preferred.
• Experience with Excel and large data sets is essential.

Responsibilities

• Track, measure, optimize and report performance of paid ad campaigns.
• Provide expertise on paid media, web analytics, user experience and data reporting.
• Manage a high volume of paid media budgets.
• Develop, analyze and optimize keyword ad copy and landing pages.
• Perform A/B testing to improve impression share, quality score, and CPL.
• Monitor competitor activity and keyword rankings.

Skills

Paid search

Local Services Ads

Google Ads Manager

Excel & data analysis

Multi-client management

English fluency

Education

Google Analytics certification

Google Ads certification

Bing Ads certification

Tools

Salesforce

Instapage

Job description

This is a remote position.

We are looking for a Google Ads & LSA Specialist to join our team. If you enjoy working with digital ads, analyzing data, and making smart decisions, this job is for you!As a Google Ads & LSA Specialist, your main job is to set up, manage, and improve PPC (Pay-Per-Click) ads on Google Ads and Local Service Ads (LSA). You will help clients get more traffic, leads, and sales by adjusting ad strategies based on data. You will also give feedback on landing pages, help with at-risk accounts, and work with teams like Sales and Customer Success to improve overall performance.

What will you do?

• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score, and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Utilize Salesforce and other third-party tools for analytics, reporting, & interpretation
• Proactively identify at‑risk trends and/or clients via metrics and reporting to help reduce attrition
• Oversee strategy results which may include a/b testing, varying methods of interpreting data, and identifying areas for cross‑department collaboration
• Stay ahead of digital marketing trends and help to anticipate coming client needs to help us gain and/or keep our competitive advantages
• Assist PPC management to review, assess, and propose improved Pay-Per-Click (PPC) product solutions, processes, and packages including pricing, workflows, automation, etc.
• Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiatives
• Assist in client keyword focus and strategy via AdWords, Google Analytics, etc

Requirements

• Have 3+ years of experience in paid search and local services ads
• Have experience in Google Ads Manager
• Have certification in Google Analytics, Google Ads, and Bing Ads
• Know Instapage or understand landing page optimization is a big plus
• Are proficient in Excel and working with complex and/or large data sets
• Can manage multiple campaigns and clients simultaneously
• Are fluent in English both speaking and writing
• Please add the word ”Google Ads LSA Pro” into your resume or cover letter near the top in a sentence or description, so we know you’re paying attention to details
• Are comfortable on video calls talking with different clientsCan work in US Time Zone (graveyard shift in PH time or at least overlap US time zones by 4 hours)
• Are available full-time, 8 hours per day, 5 days per week
• Have a good internet connection and video conference capabilities