Senior Media Buyer (Performance Lead Gen & Analytics)

Ozcut Abrasives; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Ozcut Abrasives is seeking a senior, data-driven Media Buyer to lead paid media strategy and execution across our growing industrial lead-generation brands. You will partner with the Marketing Manager to translate growth goals into high-converting tactics on Meta and Google Ads.

This role emphasizes full-funnel optimization, mid/bottom-funnel insights, and a relentless focus on lead quality and actual revenue. A senior marketer who loves testing, data, and collaboration will thrive.

Qualifications

• Proven track record running high-ROI lead-generation campaigns on Meta Ads Manager and Google Ads.
• Experience integrating ad platforms with CRMs and optimizing for qualified pipeline metrics.
• Strong ability to read datasets, connect the dots, and extract actionable insights.
• Collaborative, proactive, and able to contribute fresh ad-level tactics within brand strategy.

Responsibilities

• Design paid media strategies aligned with business objectives and funnel campaigns.
• Build, manage, and scale lead-generation campaigns across Meta and Google ads.
• Formulate and test structured hypothesis across campaigns, ads, and landing pages.
• Translate goals into channel-specific execution, including keyword strategies and tracking.
• Analyze mid/bottom-funnel metrics and search query logs to improve performance.
• Set clear pass/fail metrics and present performance insights and next steps.
• Collaborate with creative teams to guide new ad tests based on data.

Skills

Dual-Platform Expertise

Lead Quality Focus

Analytical Mindset

Collaborative & Proactive

Tools

Meta Ads Manager

Google Ads

Job description

About the Role We are looking for a sharp, data-driven Senior Media Buyer to lead execution and campaign-level strategy across our growing portfolio of industrial lead-generation brands.

Working directly alongside the Marketing Manager, you will turn broader growth goals into high-converting paid media tactics across Meta and Google Ads.

In this role, you won't just be pushing buttons or chasing cheap, unqualified leads. We need a performance marketer who understands full-funnel acquisition, deep-dives into advertising data to unlock insights, and prioritizes lead quality and actual revenue conversion.

Key Responsibilities

• Ads Strategy & Alignment: Partner with the Marketing Manager to design paid media strategies that support broader business objectives, high-level brand positioning, and overall funnel campaigns.
• Full-Funnel Campaign Management: Build, manage, and scale lead-generation campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Performance Max, YouTube), optimizing for qualified leads rather than vanity metrics.
• Proactive Hypothesis & Testing Engine: Constantly formulate, launch, and measure structured tests across every layer of Ads Manager from campaign objectives and bidding strategies down to creative angles, ad copy, and landing page flow.
• Google & Meta Execution: Translate overall campaign goals into channel-specific execution: managing keyword strategies, search structures, audience targeting, and conversion tracking across both platforms.
• Deep Data & Insight Extraction: Dig beneath surface-level metrics (CPL, CTR) to analyze mid/bottom-funnel metrics, search query logs, placement performance, and audience quality to figure out why campaigns perform the way they do.
• Test Evaluation & Reporting: Establish clear pass/fail metrics before running experiments, objectively analyze test results using data, and present performance insights and actionable next steps to the team.
• Creative Feedback Loop: Partner with our creative specialist to share ad performance data, helping guide new video and image creative tests based on real visual retention and conversion data.

Requirements & Qualifications

• Dual-Platform Expertise: Proven track record running high-ROI lead-generation campaigns on both Meta Ads Manager and Google Ads.
• Lead Quality Focus: Experience integrating ad platforms with CRMs and optimizing for qualified pipeline metrics, not just high lead volume.
• Analytical Mindset: Exceptional ability to read complex datasets, connect the dots, and pull actionable insights to fix broken funnels or scale winning campaigns.
• Collaborative & Proactive: Comfortable working under overall brand strategy while actively bringing fresh ad-level tactics, test frameworks, and platform insights to the table.