Growth Marketer W Paid Media Experience

HMR Philippines, Inc.; Mandaluyong; Vor Ort; PHP 446.000 - 893.000; Vollzeit

Zusammenfassung

HMR Philippines, Inc. is seeking a Performance & Growth Marketer to own paid media and search across our channels, driving measurable growth in traffic, leads, and revenue. You’ll run experiments and leverage AI tools to move faster than traditional marketing roles.

You will plan and optimize campaigns across Google Ads, Meta, and TikTok, while strengthening SEO/SEM and AI‑driven search strategies. A data‑driven mindset and proficiency with GA4 are essential for success.

Qualifikationen

• 1–3 years of hands‑on experience in digital/performance marketing.
• Hands‑on paid media experience across Google Ads, Meta Ads, and TikTok Ads.
• Practical Google Ads experience — Search, Shopping, Display campaigns.
• Strong understanding of SEO and SEM fundamentals and best practices.
• Experience managing and optimizing paid media campaigns, including performance tracking, budget management, and ROI optimization.
• Familiarity with GEO and AEO — optimization for AI-generated answers and generative search engines.
• Comfortable using AI tools and workflows for marketing tasks, content optimization, analysis, and automation.
• Strong analytical mindset — proficient with GA4, dashboards, and performance data.

Aufgaben

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta, TikTok, and other platforms.
• Own SEO and SEM strategy to grow organic and paid traffic.
• Optimize for AI-driven search — GEO and AEO to surface in AI results.
• Build and run AI-powered marketing workflows to scale content production and reporting.
• Track, analyze, and report performance against KPIs such as ROAS, CAC, CPA and channel efficiency.
• A/B test landing pages, ad creatives, and funnels to lift conversions.
• Manage budgets and continuously improve spend efficiency.

Kenntnisse

Paid media

Google Ads

Meta Ads

TikTok Ads

SEO

AEO / GEO

GA4 / Analytics

AI tools in marketing

Tools

Google Ads Editor

GA4 dashboards

Jobbeschreibung

Job Description:

We're hiring for a Performance & Growth Marketer to own paid media and search across HMR's channels and drive measurable growth in traffic, leads, and revenue. You'll live in the numbers, run experiments, and use modern AI tools and workflows to move faster than a traditional marketing role.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, YouTube), Meta, TikTok, and other platforms
• Own SEO and SEM strategy to grow both organic and paid search visibility and traffic
• Optimize for AI-driven search — GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) so HMR surfaces in AI-generated answers and answer engines, not just traditional search
• Build and run AI-powered marketing workflows to scale content production, reporting, and campaign operations
• Track, analyze, and report performance against KPIs — ROAS, CAC, conversion rate, CPL, and channel efficiency
• A/B test landing pages, ad creatives, and funnels to lift conversion
• Manage budgets and continuously improve spend efficiency

Qualifications

• 1–3 years of hands‑on experience in digital/performance marketing.
• Must have hands‑on paid media experience across platforms such as Google Ads, Meta Ads, and TikTok Ads.
• Practical Google Ads experience — Search, Shopping, and Display campaigns
• Strong understanding of SEO and SEM fundamentals and best practices
• Experience managing and optimizing paid media campaigns, including performance tracking, budget management, and ROI optimization
• Familiarity with GEO and AEO — understanding how to optimize content for AI-generated answers and generative search engines
• Comfortable using AI tools and workflows for marketing tasks, content optimization, analysis, and automation
• Strong analytical mindset — comfortable working with GA4, dashboards, and performance data to drive marketing decisions