Performance Creative Strategist - Mobile Ads

RZR; Manila; Híbrido; PHP 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

RZR, an AI-native advertising platform, seeks a Creative Strategist to translate audience insights and performance data into content strategies and creative concepts for mobile campaigns. You will own research, audience analysis, hypotheses, and copy development for assigned accounts, working with Strategy, Design, and Analytics to ensure ideas translate from brief to execution.

This role is performance-focused and requires sharp analytical thinking, ownership from day one, and collaboration

Formación

• 3–5 years in content strategy, creative strategy, or performance roles in digital/mobile advertising

Responsabilidades

• Conduct independent market, competitive, and audience research for assigned accounts
• Develop content strategies aligned to campaign goals and client KPIs
• Tailor creative concepts to audience segments using behavioral data
• Generate new creative concepts based on performance insights and research findings
• Write and develop copy for ad creatives — headlines, CTAs, messaging frameworks
• Synthesize performance signals into actionable hypotheses for creative testing
• Identify A/B testing opportunities from campaign data and propose test frameworks
• Maintain audience profiles, personas, and competitor insights documents
• Support QBR preparation with research and insights
• Monitor performance and flag trends or signals
• Document hypotheses, test results, and learnings in the knowledge base
• Coordinate with designers on concept visualization and storyboarding
• Interface with Analytics for data pulls and reporting inputs

Conocimientos

Content strategy

Creative strategy

Copywriting

Mobile advertising

Audience analysis

Performance insights

Campaign optimization

Descripción del empleo

RZR, an AI-native advertising platform, seeks a Creative Strategist to translate audience insights and performance data into content strategies and creative concepts for mobile campaigns. You will own research, audience analysis, hypotheses, and copy development for assigned accounts, working with Strategy, Design, and Analytics to ensure ideas translate from brief to execution.

This role is performance-focused and requires sharp analytical thinking, ownership from day one, and collaboration