Performance Creative Strategist

RZR; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

RZR is seeking a Creative Strategist in our Manila/Makati office to translate audience insights and performance data into actionable content strategies and creative concepts for mobile campaigns.

You will own research, audience analysis, creative hypotheses, and copy development for assigned accounts, collaborating with the Creative Strategy Manager, Designers, and Analytics to ensure strategic intent drives briefs through to execution.

Qualifications

• 3–5 years in content or creative strategy in digital/mobile advertising.
• Develop content strategies grounded in audience data and performance insights.
• Strong copywriting for ad headlines, CTAs, and messaging frameworks.
• Familiarity with mobile advertising platforms and metrics (CTR, ROAS, CPI).
• Able to synthesize research into clear, actionable recommendations.
• Experience managing multiple accounts and fast-paced workflows.
• High attention to detail and output quality.
• Collaborative, structured communication across teams.

Responsibilities

• Conduct independent market, competitive, and audience research for assigned accounts.
• Develop content strategies aligned to campaign goals and KPIs.
• Tailor creative concepts to specific audience segments using behavioural and psychographic data
• Generate new creative concepts based on performance insights and research findings.
• Write and develop copy for ad creatives — headlines, CTAs, and messaging frameworks.
• Synthesise performance signals into actionable hypotheses for creative testing.
• Identify A/B testing opportunities from campaign data and propose structured test frameworks.
• Maintain audience profiles, user personas, and competitor insight documents.
• Support QBR preparation with research, insights, and audience-specific recommendations.
• Monitor performance reports and flag emerging trends or declining signals.
• Document all hypotheses, test results, and learnings in the shared knowledge base.
• Coordinate with Creative Designers on concept visualisation and storyboarding.
• Interface with Analytics for performance data pulls and reporting inputs.

Skills

Content strategy

Creative strategy

Copywriting

Audience data

Performance metrics

Account management

Attention to detail

Collaborative communication

Job description

RZR is seeking a Creative Strategist in our Manila/Makati office to translate audience insights and performance data into actionable content strategies and creative concepts for mobile campaigns.

You will own research, audience analysis, creative hypotheses, and copy development for assigned accounts, collaborating with the Creative Strategy Manager, Designers, and Analytics to ensure strategic intent drives briefs through to execution.