Performance Creative Strategist - Data-Driven Ad Growth

RZR; Philippines; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

RZR is seeking a Creative Strategist in the Philippines to translate audience insights and performance data into actionable content strategies and creative concepts for mobile advertising.

You will own research, audience analysis, creative hypotheses, and copy development for assigned accounts within the Creative Growth pod, collaborating with Strategy, Design, and Analytics teams to ensure strategy informs execution.

Qualifications

• 3–5 years of experience in content strategy, creative strategy, or a performance creative role in a digital or mobile advertising environment
• Demonstrated ability to develop content strategies and creative concepts grounded in audience data and performance insights
• Strong copywriting skills — able to craft compelling ad headlines, CTAs, and messaging frameworks
• Familiarity with mobile advertising platforms and performance metrics (CTR, IPM, ROAS, CPI)
• Experience synthesising research and data into clear, actionable recommendations
• Ability to manage multiple accounts and workstreams simultaneously in a fast-paced environment
• Strong attention to detail and a high standard for output quality
• Collaborative working style with clear, structured communication

Responsibilities

• Conduct independent market, competitive, and audience research for assigned accounts
• Develop content strategies aligned to campaign goals and client KPIs
• Tailor creative concepts to specific audience segments using behavioural and psychographic data
• Generate new creative concepts based on performance insights and research findings
• Write and develop copy for ad creatives — headlines, CTAs, and messaging frameworks
• Synthesize performance signals into actionable hypotheses for creative testing
• Identify A/B testing opportunities from campaign data and propose structured test frameworks
• Maintain audience profiles, user personas, and competitor insight documents
• Support QBR preparation with research, insights, and audience-specific recommendations
• Monitor performance reports and flag emerging trends or declining signals
• Document all hypotheses, test results, and learnings in the shared knowledge base
• Coordinate with Creative Designers on concept visualisation and storyboarding
• Interface with Analytics for performance data pulls and reporting inputs

Skills

Content strategy

Creative strategy

Copywriting

Mobile advertising platforms

Performance metrics

Audience data analysis

Multi-account management

Attention to detail

Collaborative communication

Tools

Meta Ads

TikTok Ads

Google UAC

DSPs

Job description

RZR is seeking a Creative Strategist in the Philippines to translate audience insights and performance data into actionable content strategies and creative concepts for mobile advertising.

You will own research, audience analysis, creative hypotheses, and copy development for assigned accounts within the Creative Growth pod, collaborating with Strategy, Design, and Analytics teams to ensure strategy informs execution.