Part-Time LinkedIn Lead Gen Strategist

VA Masters; Toledo; On-site; PHP 279,000 - 502,000; Part time

Job summary

VA Masters in Cebu, Philippines seeks an experienced LinkedIn Outreach & Strategy Specialist for a part-time role to drive B2B lead generation in property investment space. You will build targeted prospect lists, craft personalized outreach, and engage prospects from first connection to capturing consented contacts for the sales pipeline.

You will own strategy behind outreach, with flexibility and room to grow as the partnership develops, including input on messaging and sequencing based on real

Qualifications

• Proven experience in B2B LinkedIn outreach and lead generation with real examples.
• Excellent written English with natural copy, not AI-generated.
• Skilled in building and managing Sales Navigator lead lists and targeting criteria.
• Strong personalization skills, blending templated and bespoke messaging.
• Experience with contact enrichment tools such as Apollo.
• Proficient in Google Sheets or Excel for pipeline tracking.
• Reliable, detail-oriented, able to work independently.
• Strong communication skills with strategic input.

Responsibilities

• Build and manage Sales Navigator lead lists with saved searches and targeting filters.
• Send LinkedIn connection requests and initial outreach messages using templates.
• Personalize messaging where templates fall short.
• Hold natural conversations with engaged prospects.
• Confirm interest and consent, capture contact details using tools like Apollo.
• Log all activity in the tracker: status, stage, outcomes, consent.
• Maintain list hygiene by withdrawing stale requests and refreshing searches.
• Contribute ideas on messaging, targeting, and sequencing based on data.
• Flag what's working and suggest improvements to lead generation system.

Skills

B2B LinkedIn outreach

Copywriting

Sales Navigator

Personalization

Apollo

Sheets/Excel

Independent worker

Strategic input

Tools

Sales Navigator

Apollo

Job description

VA Masters in Cebu, Philippines seeks an experienced LinkedIn Outreach & Strategy Specialist for a part-time role to drive B2B lead generation in property investment space. You will build targeted prospect lists, craft personalized outreach, and engage prospects from first connection to capturing consented contacts for the sales pipeline.

You will own strategy behind outreach, with flexibility and room to grow as the partnership develops, including input on messaging and sequencing based on real