Paid Media Strategist

MicroSourcing; Manila; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Above-market compensation

Healthcare coverage on day one

Dependent coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Collaborative culture

Flexible work arrangements

Career growth opportunities

Inclusive culture

Job summary

MicroSourcing in Metro Manila, Philippines, is seeking a Paid Media Strategist to manage SEM/Paid Search campaigns from a remote setup. You will plan, execute, and optimize online campaigns across advertisers, monitor budgets, and report on performance.

The role requires 1–2 years of SEM experience, proficiency with Excel, Google Analytics, Google Data Studio, Google Ads and Microsoft Ads, plus a Bachelor's degree preferred. Competitive benefits and growth opportunities are offered.

Qualifications

• 1–2 years of experience managing SEM/Paid Search campaigns across multiple advertisers.
• Proficiency with Microsoft Excel.
• Experience analyzing websites using Google Analytics and Google Data Studio.
• Experience with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree in marketing, business, or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations to clients based on key campaign metrics.
• Monitor campaign dashboards and reporting tools, highlighting key areas aligned with client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client‑facing attribution reports using Search Ads 360, Google Analytics, and other third‑party tools.

Skills

Analytical thinking

Data-driven decisions

Attention to detail

Effective communication

Time management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Data Studio

Google Ads

Microsoft Ads

Excel

Job description

Paid Media Strategist

Work setup: Work from home

Benefits

• Competitive rewards: above‑market compensation, healthcare coverage on day one, cover for dependents, paid time‑off with cash conversion, group life insurance, performance bonuses.
• A collaborative spirit: participation in company‑sponsored events and activities.
• Work‑life harmony: flexible work arrangements.
• Career growth: opportunities for continuous learning and advancement.
• Inclusive teamwork: celebrating diversity and fostering an inclusive culture.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations to clients based on key campaign metrics.
• Monitor campaign dashboards and reporting tools, highlighting key areas aligned with client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client‑facing attribution reports using Search Ads 360, Google Analytics, and other third‑party tools.

Professional Competencies

• Strong analytical mindset and data‑driven decision making.
• Creative problem‑solving skills.
• Attention to detail and ability to multitask in a deadline‑driven environment.
• Effective communication of ideas and concepts.
• Rapid learning of new industries and business types with application to internet marketing initiatives.
• High integrity, autonomy, and self‑motivation.
• Excellent organizational, project management, and time‑management skills.

Professional Skills & Qualifications

• Minimum 1–2 years of experience managing SEM/Paid Search campaigns across multiple advertisers.
• Proficiency with Microsoft Excel.
• Experience analyzing websites using tools such as Google Analytics and Google Data Studio.
• Experience with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree in marketing, business, or related field preferred.

Location & Employment Details

Metro Manila, Philippines

Full‑time, remote

Compensation: 40,000–60,000 PHP per month

Company Commitment to Diversity

MicroSourcing firmly believes that our strength lies in people’s diversity and talent. We foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds, ensuring everyone has the opportunity to succeed.