Paid Search / Google Ads Specialist

Supporting Enterprises; Cebu City; Remote; PHP 300,000 - 540,000; Full time

Job summary

Supporting Enterprises is seeking an experienced Paid Search / Google Ads Specialist to manage multiple client campaigns with hands-on optimization, bidding, budgets, and performance analysis. You will ensure accuracy and timely execution across accounts.

The role starts with two weeks onsite training, then remote work during night shifts, requiring proactive problem solving and strong English communication.

Qualifications

• 2+ years of hands-on Google Ads experience.
• Strong analytical and problem-solving skills.
• Ability to work independently within established strategies.
• Good written and verbal English communication.
• Experience across multiple client accounts, preferably in an agency.

Responsibilities

• Build, update, manage, and optimize Google Ads campaigns across client accounts.
• Monitor budgets, pacing, performance, and overall account health.
• Optimize bids, budgets, targeting, keywords, and other settings.
• Conduct QA on campaigns, including tracking, URLs, and assets.
• Review search queries and expand or refine keywords.
• Analyze performance and identify issues affecting results.

Skills

Google Ads

Paid Search

Campaign optimization

Budget management

Performance analysis

English communication

Tools

GA4

GTM

Bing Ads

Looker Studio

Google Ads Editor

Job description

REMOTE SET UP AFTER 2 WEEKS ONSITE TRAINING | NIGHT SHIFT

About the role

We are looking for an experienced Paid Search / Google Ads Specialist to join our Paid Media team and support the management and optimization of Google Ads campaigns across multiple client accounts. The ideal candidate has at least 2 years of hands-on experience working directly in Google Ads, with a strong understanding of campaign setup, keyword strategy, bidding, budget management, optimization, tracking, and performance analysis. This is a hands-on execution role rather than a general administrative or marketing support position. The successful candidate should be able to work independently within established strategies, identify potential issues, execute optimizations accurately, and know when to elevate more complex issues to Paid Media leadership.

Key responsibilities

• Build, update, manage, and optimize Google Ads campaigns.
• Manage Google Search campaigns, including campaign and ad group structure, keyword research and selection, match types, negative keywords, and ad copy/assets.
• Monitor campaign budgets, pacing, performance, and overall account health.
• Optimize bids, budgets, targeting, keywords, and other campaign settings based on performance data.
• Support other Google Ads campaign types, including Performance Max, Demand Gen, Display, and YouTube.
• Conduct campaign QA, including settings, targeting, budgets, URLs, creative/assets, and conversion actions.
• Review search queries and identify opportunities for keyword expansion or refinement.
• Analyze campaign performance and identify issues affecting account or campaign performance.
• Monitor tracking and conversion data and identify potential discrepancies.
• Manage multiple client accounts and priorities while maintaining accuracy and attention to detail.

Required Qualifications:

• 2+ years of hands-on Google Ads / Paid Search experience.
• Strong practical experience working directly inside the Google Ads platform.
• Experience managing and optimizing Google Search campaigns.
• Solid understanding of keyword research, search queries, match types, negative keywords, bidding strategies, budget management, campaign optimization, conversion tracking, and performance analysis.
• Experience working across multiple client accounts, preferably within an agency environment.
• Ability to execute tasks accurately without requiring step-by-step instructions.
• Strong analytical and problem-solving skills.
• Strong attention to detail.
• Good written and verbal English communication skills.
• Ability to recognize performance issues and determine when escalation is necessary.

Preferred Qualifications

• Experience with Google Analytics 4 (GA4).
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Experience with Microsoft Advertising / Bing Ads.
• Experience with Google Ads Editor.
• Experience with Looker Studio or other reporting platforms.
• Experience with Performance Max, Demand Gen, Display, and YouTube advertising.
• Automotive Paid Search experience.
• Experience with Fluency or similar advertising automation/platform management solutions.
• Experience working in a fast-paced agency environment.

What We’re Looking For

• Someone who does not need to independently develop strategy for the most complex accounts, but has enough genuine Paid Search knowledge to understand what they are looking at.
• Someone who can execute established strategies accurately without needing step-by-step instruction.
• Someone who can recognize when something does not look right and troubleshoot basic campaign issues.
• Someone who knows when an issue or opportunity should be escalated to Paid Media leadership.
• Someone comfortable balancing multiple client accounts and priorities while maintaining strong attention to detail and quality.