Paid Media Strategist - Google Ads & Meta Ads

Don’t Pinch Me; Philippines; Remote; PHP 2,112,000 - 4,225,000; Full time

Job summary

Don’t Pinch Me, a remote-first creative digital agency, is seeking a seasoned Paid Media Strategist to own Google Ads and Meta Ads campaigns for a varied client portfolio. You will shape strategy, set up campaigns, and optimise across platforms while ensuring robust conversion tracking and data-driven decisions.

The role emphasizes strategic thinking, client-facing communication, and collaboration with designers, SEO and development teams to maximise ROAS and client satisfaction.

Qualifications

• Proven experience managing both Google Ads and Meta Ads.
• Deep understanding of B2B and B2C marketing strategies, including lead generation, e-commerce, and funnels.
• Strong strategic thinking and the ability to develop advertising strategies independently.
• Advanced knowledge of Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and Meta Pixel.
• Demonstrated experience with conversion tracking, attribution, campaign optimisation, and A/B testing.
• Strong understanding of keyword research, audience targeting, and landing page performance.
• Excellent written and verbal English communication skills.
• Comfortable attending client-facing meetings and collaborating with designers, developers, and SEO specialists.
• Highly organised, proactive, and capable of independently managing multiple client accounts.

Responsibilities

• Develop and execute tailored Google Ads and Meta Ads strategies based on client objectives, industry, audience, and budget.
• Build, launch, manage, and optimise campaigns across both platforms.
• Implement, maintain, and troubleshoot conversion tracking using GA4, GTM, and Meta Pixel.
• Conduct ongoing A/B testing of audiences, creatives, ad copy, landing pages, and structures.
• Perform competitor & keyword research and market assessments to inform strategy.
• Monitor budgets, lead quality, CAC, ROAS, and other KPIs to maximise results.
• Collaborate with the performance designer, SEO, and development teams on pages and tracking.
• Prepare and deliver monthly client performance reports and insights.
• Attend monthly or bi-monthly client meetings to present results and recommendations.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Meta Pixel

Campaign optimization

Data analysis

Client communication

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

Employment Type:Freelance / Ongoing Contract

Company:Don’t Pinch Me

Location:Remote

Employment Type:Freelance / Ongoing Contract

Compensation:Fixed rate per client (non-negotiable)

About Us

Don’t Pinch Me is a creative digital agency specialising in custom websites, branding, SEO, and performance marketing. We work with businesses across B2B and B2C industries to build stronger digital presences and generate measurable commercial results.

We’re looking for an experiencedPaid Media Strategistto join our growing team and take ownership of Google Ads and Meta Ads campaigns across our client portfolio.

This role requires someone who understands the strategy behind successful advertising, not just the technical aspects of campaign management.

Key Responsibilities

• Paid Media Strategy:Develop and execute tailored Google Ads and Meta Ads strategies based on each client’s business objectives, industry, audience, and budget.
• Campaign Setup & Management:Build, launch, manage, and continuously optimise campaigns across both platforms.
• Conversion Tracking:Implement, maintain, and troubleshoot conversion tracking using GA4, Google Tag Manager, Meta Pixel, and other relevant tools.
• A/B Testing:Conduct ongoing testing of audiences, creatives, ad copy, landing pages, and campaign structures to improve performance.
• Competitor & Keyword Research:Conduct comprehensive competitor analysis, keyword research, audience research, and market assessments to inform campaign strategy.
• Performance Optimisation:Monitor budgets, lead quality, cost per acquisition, ROAS, and other relevant KPIs to maximise campaign effectiveness.
• Cross-Team Collaboration:Work directly with our performance designer on Meta Ads creatives and coordinate with our SEO and development teams on landing pages, technical implementation, and conversion tracking.
• Monthly Reporting:Prepare and deliver clear, professional monthly client reports outlining campaign performance, key insights, and recommendations.
• Client Communication:Attend monthly or bi-monthly client meetings to present results, discuss strategy, and provide recommendations.

Requirements

• Proven experience managingboth Google Ads and Meta Adscampaigns.
• Deep understanding ofB2B and B2C marketing strategies, including lead generation, e-commerce, customer acquisition, and conversion funnels.
• Strong strategic thinking and the ability to develop advertising strategies independently.
• Advanced knowledge of Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and Meta Pixel.
• Demonstrated experience with conversion tracking, attribution, campaign optimisation, and A/B testing.
• Strong understanding of keyword research, competitor analysis, audience targeting, and landing page performance.
• Ability to interpret campaign data and translate insights into actionable recommendations.
• Excellent written and verbal English communication skills.
• Comfortable attending client-facing meetings and collaborating with designers, developers, and SEO specialists.
• Highly organised, proactive, and capable of independently managing multiple client accounts.

Compensation & Working Arrangement

This is an ongoing freelance position with compensation structured on afixed per-client basis.

Our per-client compensation structure is non-negotiable.Please only apply if you are comfortable working under this arrangement.

The number of clients assigned will grow as our agency expands. We’re looking for someone interested in building a long-term working relationship with our team.