Paid Media Specialist

RedPandas | HubSpot Diamond Partner; Philippines; Remote; PHP 670,000 - 1,004,000; Full time

Job summary

RedPandas is a fast-growing digital marketing agency seeking a remote Paid Media Specialist to manage Meta and Google Ads campaigns for multiple clients. You’ll translate briefs into campaign setup, write ad copy, brief creatives, test audiences, and continuously optimise for performance.

You’ll partner with Account Managers and surface actionable insights through Looker Studio reports to drive client results.

Qualifications

• 3–5 years of hands-on paid media experience across Meta and Google Ads.
• Agency background required; in-house only experience is not suitable.
• Hands-on experience building, testing, and optimizing campaigns with audience testing and keyword research.
• Ability to translate client briefs into campaign setups, messaging, and landing page direction.
• Strong data-reading skills to inform optimization decisions.
• Excellent time management to handle multiple accounts.
• Attention to detail in copy, targeting, budgets, and reporting.
• Clear communicator contributing to internal discussions.
• Proficiency in Looker Studio.
• Understanding of conversion tracking and Google Tag Manager fundamentals.
• Familiarity with LinkedIn, TikTok, or YouTube Ads.
• Exposure to landing page design feedback.
• Familiarity with campaign creative/media production processes.

Responsibilities

• Manage day-to-day Meta and Google Ads operations across client campaigns.
• Own end-to-end campaign execution, including copy and creative briefing.
• Translate client briefs with Account Managers into campaigns and landing pages.
• Run paid media across multiple clients, aligning with business goals.
• Conduct discovery and competitor research for planning.
• Update Looker Studio reports with performance data.
• Segment data to identify trends and growth opportunities.
• Participate in daily huddles and collaborate on strategy.

Skills

Meta Ads

Google Ads

Agency experience

Campaign optimization

Data interpretation

Looker Studio

Copywriting briefing

Landing page feedback

Project management familiarity

Tools

LinkedIn Ads

TikTok Ads

YouTube Ads

Google Tag Manager

HubSpot

ClickUp

Job description

RedPandas is a fast-growing digital marketing agency, and we're looking for a remote Paid Media Specialist to manage the day-to-day execution of Meta and Google Ads campaigns across a portfolio of clients. You'll take client briefs from strategy through to execution, work closely with our Account Management team to keep campaigns performing to brief, and use data to surface insights the wider team can act on. It's a hands-on role for someone who wants to be in the detail of ad platforms and reporting, not just overseeing them from a distance.

Key Responsibilities

• Manage day-to-day campaign operations across Meta and Google Ads, ensuring campaigns are correctly structured, targeted, and consistently performing to brief.
• Own end-to-end execution of Meta and Google Ads campaigns, including ad copywriting, creative briefing, audience and keyword testing, and ongoing optimisation.
• Work closely with Account Managers to translate client briefs into campaign setups, creative direction, and landing page recommendations.
• Execute paid media across a portfolio of clients, maintaining strong alignment between campaign activity and each client's business goals.
• Conduct discovery and competitor research to support campaign planning and creative ideation.
• Maintain and update Looker Studio reports with Meta and Google Ads performance data, surfacing key insights for the wider team.
• Segment and analyse campaign data to identify trends, anomalies, and growth opportunities.
• Contribute to daily team huddles and collaborate closely with internal Account Managers on campaign updates and strategy.

Required Experience & Skills

• 3–5 years of paid media experience, with proven hands-on depth in both Meta Ads and Google Ads. Experience on just one platform is not sufficient.
• Agency background (this particular role isn't suited to in-house-only experience).
• Hands‑on experience building, testing, and optimising campaigns in both Meta Ads and Google Ads, including audience testing, keyword research, and bid strategy.
• Proven ability to translate client briefs into campaign setups, creative messaging, and landing page direction.
• Confidence reading and interpreting performance data to inform optimisation decisions.
• Strong time management, with the ability to manage multiple client accounts simultaneously.
• Excellent attention to detail across copy, targeting, budgets, and reporting.
• A clear, confident communicator who contributes actively to internal discussions.
• Proficiency in Looker Studio.
• Basic understanding of conversion tracking, data attribution, and Google Tag Manager fundamentals.
• Experience with LinkedIn, TikTok, or YouTube Ads.
• Familiarity with HubSpot or ClickUp for project management.
• Copywriting skills, or experience briefing AI‑assisted copy.
• Exposure to wireframing or providing landing page design feedback.
• Familiarity with campaign creative and media production processes.

Performance Expectations

• Campaigns across your client portfolio are consistently structured, targeted, and performing to brief.
• Looker Studio reporting is accurate, current, and highlights insights the wider team can act on.
• Client briefs are translated into campaign setups and creative direction with minimal rework.
• Attention to detail is maintained across copy, targeting, budgets, and reporting, even when juggling multiple accounts.
• You contribute proactively in daily huddles and internal discussions, flagging issues and opportunities early.

Why Join RedPandas

• Learn more about digital marketing here than almost anywhere else: our leadership team has spoken on world stages and is genuinely invested in developing your career.
• A flat, fast‑moving structure where your initiative and ideas get noticed rather than lost in process.
• A psychologically safe team culture: we want you to feel able to be yourself, take risks, and speak up without fear of it costing you.
• Real variety in the work, with the trust to get hands‑on in the platforms rather than just watching from the sidelines.
• A team that has your back: we pitch in for each other and expect the same in return.