Paid Media Specialist

Outsourced; Philippines; Remote; PHP 279,000 - 670,000; Full time

Job summary

Outsourced is seeking an experienced Paid Media Specialist to plan, build, manage and optimise campaigns across Google Ads, Meta Ads and LinkedIn Ads from a remote setup in the Philippines.

You will independently manage assigned campaigns with minimal supervision, expand to additional channels as needed, and collaborate with design and content teams to improve conversion paths and performance.

Qualifications

• Hands-on experience managing paid media campaigns.
• Strong competence in Google Ads, Meta Ads and LinkedIn Ads.
• Experience planning multi-channel paid campaigns and analysing results.

Responsibilities

• Plan, build, manage and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Expand to Reddit Ads, Microsoft Ads, YouTube and other relevant channels as needed.
• Manage campaign structure, keywords, audiences, bidding, budgets and goals.
• Write ad copy and briefs for creative assets.
• Collaborate with designers and developers to improve landing pages and paths to conversion.
• Monitor performance, identify opportunities/risks, and take corrective actions.
• Run tests across audiences, offers, creative and settings.
• Reallocate budget based on evidence; maintain campaign hygiene.

Skills

Paid media expertise

Google Ads

Meta Ads

LinkedIn Ads

Multi-channel planning

Analytics & attribution

Client communication

Written and verbal communication

Project/workflow management

Tools

Google Analytics

Google Tag Manager

Microsoft Ads

YouTube advertising

Job description

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Paid Media Specialist

Full Time Employee

Job Summary

Demonstrated agency or comparable hands-on experience managing paid media campaigns.

Job Description

About Us:

Outsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals.

The Role

We are looking for an experienced Digital Marketing Specialist with strong paid media capability across multiple platforms.

This is a hands-on specialist role. You will independently plan, build, manage and optimise paid campaigns across platforms such as Google Ads, Meta Ads and LinkedIn Ads, with the ability to work with additional channels such as Reddit, Microsoft Ads or other relevant platforms where the audience and campaign objective justify them.

You will not be expected to own the client's overall marketing strategy. That responsibility sits with the Client Strategy / Account Lead. Your role is to bring strong paid media judgement to the team: recommend how paid media should contribute, advise on the appropriate channel mix, translate campaign objectives into effective execution, and continuously improve performance using evidence.

The role is designed for an established specialist who can manage their own work and assigned accounts with minimal supervision while remaining willing to roll up their sleeves and execute.

Key Responsibilities

Client and campaign planning

• Work with Client Strategy / Account Leads and clients to understand campaign objectives, target audiences, offers, budgets and commercial constraints.
• Recommend the appropriate paid media channel mix based on audience, intent, buying stage, economics and available evidence.
• Translate campaign objectives into channel plans, campaign structures, targeting approaches, budgets, testing plans and measurable KPIs.
• Challenge assumptions or campaign approaches where the evidence suggests a better option.

Paid media execution and optimisation

• Independently build, launch and manage paid campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Work confidently with additional paid channels such as Reddit Ads, Microsoft Ads, YouTube or other relevant platforms as required.
• Manage account and campaign structure, keywords, audiences, targeting, bidding, budgets, placements, creative variants and conversion goals.
• Write and refine ad copy and briefs for visual creative.
• Work with designers, content specialists and web developers to improve creative, landing pages and conversion paths.
• Monitor campaign performance and proactively identify opportunities, risks and corrective actions.
• Design and run structured tests across audiences, offers, creative, messaging, landing pages and campaign settings.
• Reallocate budget and effort across channels when performance evidence supports a change.
• Maintain strong campaign hygiene, quality assurance and platform best practice.

Measurement, insight and reporting

• Ensure appropriate conversion tracking, analytics and attribution are in place before relying on campaign results.
• Use tools such as Google Analytics, Google Tag Manager, Google Search Console, SEMrush and platform analytics to understand performance.
• Interpret performance beyond platform-level metrics, with attention to lead quality and downstream commercial outcomes where data is available.
• Prepare clear reporting that explains what happened, why it matters, what has been learned and what should happen next.
• Communicate campaign performance, insights and recommendations clearly to clients and internal account leads.

Account and workflow ownership

• Independently manage the day-to-day delivery of assigned campaigns and accounts.
• Break campaign scopes into actionable work and manage priorities and deadlines in ClickUp.
• Maintain regular, professional communication with clients on matters within your area of responsibility.
• Work as part of a multi-disciplinary team to deliver work on time, on budget and to an agreed standard.
• Escalate strategic, commercial or client issues appropriately rather than allowing delivery problems to drift.

AI, automation and continuous improvement

• Use AI and automation tools to improve the speed, consistency and quality of campaign research, build, optimisation, reporting and analysis.
• Treat tool outputs as inputs to professional judgement rather than as a substitute for it.
• Be comfortable adopting new tools and platform capabilities as execution becomes increasingly automated.
• Help improve repeatable processes, templates and workflows so the team can spend less time on routine execution and more time on analysis and improvement.

What Good Looks Like

• take a reasonably well-defined campaign objective and independently turn it into a strong working paid media program;
• choose between Google, Meta, LinkedIn and other paid channels based on the problem rather than personal platform preference;
• explain the strengths, weaknesses and role of different paid channels across search intent, social discovery, professional targeting and contextual or community-based environments;
• recognise when poor performance is caused by the campaign itself and when the real issue is the offer, audience, creative, landing page, tracking or broader strategy;
• make evidence-based optimisation decisions without needing constant supervision;
• explain performance and recommendations in plain business language;
• learn new platforms and tools quickly; and
• combine strong execution skills with curiosity, judgement and accountability.

Essential Skills and Experience

• Demonstrated agency or comparable hands-on experience managing paid media campaigns.
• Strong practical competence in Google Ads.
• Demonstrated hands-on competence in Meta Ads and LinkedIn Ads.
• Experience planning and managing multi-channel paid campaigns rather than operating a single platform in isolation.
• Strong understanding of paid media campaign structure, targeting, bidding, budgeting, creative testing and conversion optimisation.
• Experience with analytics and conversion tracking tools such as Google Analytics and Google Tag Manager.
• Ability to interpret campaign data and turn it into practical optimisation decisions.
• Confidence managing assigned campaigns and client-facing discussions with minimal day-to-day supervision.
• Strong written and verbal communication.
• Ability to manage multiple priorities and work effectively in a multi-disciplinary team.

Highly Regarded

• Experience with Reddit Ads, Microsoft Ads, YouTube advertising or other emerging paid channels.
• Working knowledge of SEO, content marketing, email marketing and landing page optimisation.
• Experience with HubSpot or similar CRM and marketing automation platforms.
• Experience connecting campaign performance to CRM outcomes, lead quality, pipeline or revenue.
• Strong practical use of AI tools for research, campaign development, analysis and workflow improvement.
• Experience in B2B, complex sales environments or industrial/manufacturing markets.

Role Level

This role is intended for an established specialist who can work independently within their domain, own the quality and performance of their execution, and contribute informed recommendations to broader client strategy.

The role is not intended to be the primary Client Strategy / Account Lead. Overall client strategy, commercial priorities and broader account leadership sit with that role, while the Digital Marketing Specialist provides specialist paid media judgement and execution.

Work Schedule: M to F, 7am to 4pm PH

Work Location: WFH

Note: As part of our recruitment process, we conduct background checks on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.