Paid Media Specialist (Google Ads)

Lago; Philippines; Teletrabalho; PHP 1 262 000 - 1 963 000; Tempo integral

Resumo da oferta

Lago is seeking a hands-on PPC Specialist to support campaign execution across Google Ads accounts. This remote role focuses on building campaigns, managing search terms, and implementing negatives to drive growth.

The ideal candidate will be detail-oriented, execution-focused, and comfortable working daily in Google Ads, with strong analytical skills and the ability to collaborate with a global team.

Qualificações

• 4+ years hands-on Google Ads experience.
• Strong understanding of campaign structure and optimization.
• Experience with search term analysis and negative keyword strategy.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical and problem-solving skills.
• Strong English communication skills (written and verbal).
• Ability to work independently with minimal supervision.

Responsabilidades

• Build and launch search, display, and performance campaigns.
• Structure campaigns based on strategy and account needs.
• Perform ongoing optimizations and adjust bids, budgets, and targeting.
• Identify opportunities to improve CTR, CPC, and conversions.
• Support performance reporting and flag anomalies.

Conhecimentos

Google Ads

Campaign structure

Search term analysis

Negative keywords

Multitasking

Analytical thinking

English communication

Independent work

Ferramentas

GA4

Conversion tracking

Call tracking

Descrição da oferta de emprego

Location: Remote - Latin America, Philippines, Eastern Europe

Monthly USD Salary: $1,800 - $2,800

We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.

This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.

The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.

Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Responsibilities

Campaign Build & Setup

• Build and launch search, display, and performance campaigns
• Structure campaigns based on strategy and account needs
• Implement keyword targeting and match types
• Upload and manage ad creatives and extensions

Optimization & Performance Management

• Conduct ongoing campaign optimizations
• Adjust bids, budgets, and targeting based on performance
• Identify opportunities to improve CTR, CPC, and conversions
• Monitor pacing and performance trends

Search Term & Negative Management

• Perform regular search term analysis
• Identify irrelevant traffic and add negative keywords
• Refine keyword targeting to improve efficiency
• Maintain clean and scalable keyword structures

Reporting & Insights Support

• Support performance reporting and analysis
• Flag performance changes and anomalies
• Collaborate with senior team members on insights

Requirements

Must-Haves (Non-Negotiable)

• 4+ years of hands-on Google Ads experience
• Strong understanding of campaign structure and optimization
• Experience with search term analysis and negative keyword strategy
• Ability to manage multiple campaigns simultaneously
• Strong analytical and problem-solving skills
• Strong English communication skills (written and verbal)
• Ability to work independently with minimal supervision

Nice-to-Haves

• Experience with Performance Max and YouTube campaigns
• Familiarity with GA4 and conversion tracking
• Experience with call tracking platforms
• Exposure to other paid channels (Meta, LinkedIn, etc.)
• Experience working with US-based clients
• Familiarity with reporting tools or dashboards

Ideal Candidate Profile

• Highly detail-oriented and data-driven
• Execution-focused with strong platform expertise
• Proactive in identifying optimization opportunities
• Organized and process-driven
• Thrives in a fast-paced performance environment
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.