Paid Media & Acquisition Specialist

MangoTalent; Philippines; Remoto; PHP 4.802.000 - 7.042.000; Tempo pieno

Descrizione del lavoro

MangoTalent is seeking a Paid Media & Acquisition Specialist for a fast-growing US direct-to-consumer brand. You will own end-to-end paid media execution on Meta and Google, with AI-assisted QA and proactive communication.

Responsibilities include campaign setup, pacing, attribution hygiene, and collaboration with creative teams. You will work US CST hours and bring data-driven optimization to growth initiatives.

Competenze

• 3+ years managing Meta and Google Ads for ecommerce
• Experience with US-based companies
• Must be available to work full US CST business hours (non-negotiable)

Mansioni

• Build, launch, QA, monitor and optimize paid social and search campaigns on Meta and Google
• Own campaign setup: audiences, placements, bids, budgets, URLs, UTMs and conversions
• Maintain pacing/forecast sheet; flag overspend or underspend early
• Monitor performance; recommend budget adjustments and tests
• Maintain attribution hygiene across ad platforms, Shopify and analytics tools
• Collaborate with creative team on deployment, testing and feedback
• Use AI system for QA, reporting and anomaly detection with human verification
• Coordinate additional paid placements and media buys as needed

Conoscenze

Meta Ads

Google Ads

AI tools

US market experience

Spreadsheet skills

Strumenti

GA4

Tag Manager

Conversions API

Shopify

Descrizione del lavoro

Only CVs in English will be accepted

Role and Company Overview:

We’re hiring a Paid Media & Acquisition Specialist on behalf of a fast-growing US direct-to-consumer e-commerce brand. This role owns the end-to-end execution, spend pacing, and optimization of paid media campaigns on Meta and Google. The company operates with an internal AI-enabled workflow and moves quickly — they want someone who brings both technical precision and proactive communication to the table.

Responsibilities:

• Build, launch, QA, monitor, and optimize paid social and paid search campaigns on Meta and Google
• Own all campaign setup details: audiences, exclusions, placements, bids, budgets, naming conventions, URLs, UTMs, and conversion events
• Maintain the pacing and forecast sheet; reconcile actual spend against plan and flag projected overspend or underspend early
• Monitor acquisition performance, investigate changes, and recommend budget adjustments and tests
• Maintain attribution hygiene across ad platforms, Shopify, and analytics tools; investigate and lift discrepancies
• Collaborate with the creative team on deployment, testing, fatigue monitoring, and performance feedback
• Use the internal AI system for QA, reporting, and anomaly detection — with human verification before any consequential account change
• Coordinate additional paid media placements and media buys as needed

Requirements:

• 3+ years managing Meta and Google Ads for e-commerce, with direct experience working with or for US-based companies
• Must be available to work full US business hours in Central Standard Time (CST) — this is a hard requirement, not flexible
• Strong spreadsheet skills: pacing, forecasting, and spend reconciliation
• Solid understanding of CAC and conversion metrics
• Demonstrated, practical use of AI tools in day-to-day work
• Ability to share practical work examples and complete a short role-relevant exercise

Nice-to-Haves:

• Experience with Shopify as a conversion and attribution source
• GA4 and tag manager experience, including server-side or Conversions API setups
• Experience with additional paid channels: TikTok, Pinterest, YouTube, programmatic, or affiliate
• Dashboard or automated reporting builds
• Structured creative testing experience
• AI-assisted workflow builds for QA, reporting, or anomaly detection