Senior Paid Ads Specialist (Google Ads)

Staff X - Offshore Staffing; Philippines; Remote; PHP 600,000 - 900,000; Full time

Job summary

Staff X is hiring a Senior Paid Ads Specialist to take full ownership of Google and Meta advertising across a portfolio of active client accounts. This remote role offers autonomy and direct impact on performance, client retention, and revenue.

You will manage campaigns, conduct keyword research, monitor daily performance, run A/B tests, and deliver clear performance reports to clients. Prior agency or client-facing digital experience and strong ROAS focus are required.

Qualifications

• Five or more years of paid media experience in a marketing agency or client-facing digital environment.

Responsibilities

• Plan, build, and manage paid advertising campaigns across Google Ads and Meta Ads Manager from brief through to live optimisation.
• Conduct keyword research, audience segmentation, and ad copy development tailored to each client's objectives and market.
• Monitor campaign performance daily, identify underperformance early, and implement data-driven adjustments to maximise return on ad spend.
• Produce clear, accurate performance reports and deliver actionable recommendations to internal stakeholders or directly to clients.
• Manage campaign budgets responsibly, ensuring spend is allocated efficiently and pacing is maintained throughout the campaign period.
• Run structured A/B tests across creatives, audiences, and bidding strategies to continuously improve conversion rates and cost efficiency.
• Stay current on platform algorithm changes, new ad formats, and emerging best practices across Google and Meta ecosystems.

Skills

Google Ads

Meta Ads Manager

Data analysis

Budget management

A/B testing

Pixel tracking

Tag Manager

Tools

Google Tag Manager

Job description

Your paid media skills are wasted on small budgets and slow clients — this role hands you real accounts, real spend, and full ownership of performance.

A marketing and content agency is hiring a senior Paid Ads Specialist to take full ownership of Google and Meta advertising across a portfolio of active client accounts. This is a high-accountability role where your decisions directly shape campaign performance, client retention, and revenue outcomes. If you have spent years optimising ad spend and you are ready for a role that matches your level, this is the opportunity.

THE ROLE

You will manage and optimise paid media campaigns across Google Ads and Meta Ads Manager, working across multiple accounts simultaneously with clear performance targets and direct client impact. Day-to-day, this means building and refining campaigns, analysing performance data, and making strategic adjustments that protect and grow return on ad spend. You will operate with a high degree of autonomy — this is not an execution role under a committee, it is a specialist role with professional responsibility for outcomes.

WHAT YOU WILL DO

• Plan, build, and manage paid advertising campaigns across Google Ads and Meta Ads Manager from brief through to live optimisation
• Conduct keyword research, audience segmentation, and ad copy development tailored to each client's objectives and market
• Monitor campaign performance daily, identify underperformance early, and implement data-driven adjustments to maximise return on ad spend
• Produce clear, accurate performance reports and deliver actionable recommendations to internal stakeholders or directly to clients
• Manage campaign budgets responsibly, ensuring spend is allocated efficiently and pacing is maintained throughout the campaign period
• Run structured A/B tests across creatives, audiences, and bidding strategies to continuously improve conversion rates and cost efficiency
• Stay current on platform algorithm changes, new ad formats, and emerging best practices across Google and Meta ecosystems

WHAT YOU BRING

Demonstrated proficiency in Google Ads and Meta Ads Manager, with hands‑on experience managing substantial budgets across both platforms

Five or more years of paid media experience in a marketing agency or client-facing digital environment, managing multiple accounts concurrently

Strong analytical capability — you can interpret campaign data, identify the cause of performance shifts, and act on it without being prompted

Proven track record of improving ROAS, reducing CPA, or scaling revenue through structured paid media strategy

Solid understanding of conversion tracking, pixel implementation, Google Tag Manager, and attribution modelling

Clear, professional written communication skills suited to reporting and client-facing contexts

WORK ARRANGEMENT

This is a full work-from-home role. You will work from your own home office.

WHY STAFF X

Staff X is a certified Great Place to Work employer in the Philippines for multiple consecutive years.

Exposure to clients in Australia, the US, and the UK

Staff X offers long-term, stable employment with genuine career growth.

COMPENSATION

Competitive salary commensurate with experience, plus the full Staff X benefits package.

COMMITMENT

This is a contractor engagement.

You will work as an independent contractor, not as a Staff X employee.

You are responsible for your own taxes, benefits, and statutory obligations.

The client and Staff X expect a professional service relationship with clear deliverables.

This is not an employee role and does not include the standard Staff X employment benefits.

If you are looking for a stable, long-term contractor arrangement with a reputable employer and real accounts to run, this role is built for you.