Omni-Channel Growth Lead

Love, Bonito

Philippines

Hybrid

PHP 900,000 - 1,300,000

Full time

14 days+
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Benefits offered by this job

Generous staff discount
Peer-to-peer recognition platform
Flexible work arrangement
Staff Wellness benefits
Friday off for learning

Job summary

Love, Bonito is seeking a Senior CRM & Omni-Channel Growth professional to drive customer growth across digital and retail touchpoints for Singapore and international markets, including the Philippines. You will own Omni Channel Communication (Email, In-App Messaging, Push, WhatsApp, Telegram, SMS) and think in terms of lifecycle, CRM strategy and loyalty value creation.

You will collaborate with Global teams to strengthen acquisition, activation, retention and reactivation engines, building

Qualifications

  • Strong understanding of full-funnel growth (Acquisition - Activation - Retention - Reactivation).
  • Strong creative writing and copywriting skills with ability to craft compelling messaging across omni-channel touchpoints.

Responsibilities

  • Own Omni Channel Communication calendar and broadcasts.
  • Lead a team to drive acquisition, engagement and retention via Email, IAM, Push, WhatsApp, Telegram and SMS.
  • Develop and optimise channel strategy across campaigns and automated lifecycle flows.
  • Ensure consistency and sequencing across channels to maximise impact.

Skills

CRM principles
Lifecycle marketing
Automation flows
A/B testing
Stakeholder management
Copywriting

Tools

Marketing automation tools
Third-party platforms

Job description

Love, Bonito is seeking a Senior CRM & Omni-Channel Growth professional to drive customer growth across digital and retail touchpoints for Singapore and international markets, including the Philippines. You will own Omni Channel Communication (Email, In-App Messaging, Push, WhatsApp, Telegram, SMS) and think in terms of lifecycle, CRM strategy and loyalty value creation.

You will collaborate with Global teams to strengthen acquisition, activation, retention and reactivation engines, building

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